• Aquatique is AWC’s flagship integrated destination, developed in partnership with Marriott International as a key strategic partner, anchored by the debut of The Ritz-Carlton brand in Pattaya. The project brings together a world-class luxury hospitality offering with high-quality destination planning, designed to support long-term domestic and international tourism demand.
• Supported by Koh Samui’s strong market fundamentals and the rapid growth of its elevated hospitality segment, the development of Sheraton Samui Resort to a Marriott Hotel upgrades a prime beachfront asset integrating the brand’s signature Wonderful Hospitality and standards to support sustainable long-term growth.
• The partnership with Marriott International reflects AWC’s Sustainable Growth-Led Strategy, implemented through a development model designed to enhance the unique potential of each destination and to respond to the needs of the global high-quality tourism market.

28 January 2026, Bangkok, Thailand – Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real estate group, is proud to announce a strategic partnership with Marriott International to further enhance the tourism potential of two of the country’s most important beach destinations: Pattaya in Chonburi Province and Koh Samui in Surat Thani Province.

The signing of The Ritz-Carlton property in Pattaya marks another significant milestone in the long-standing strategic partnership between Asset World Corp Public Company Limited (AWC) and Marriott International, reinforcing a commitment to expanding Thailand’s luxury hospitality portfolio.

This latest development built on AWC’s continued collaboration with Marriott International, following the 2022 agreement for The Ritz-Carlton Bangkok, The Riverside, a landmark project transforming the historic districts of Lhong 1919 and Songwat while strengthening Bangkok’s position as a global luxury destination, and the 2023 agreement for The Ritz-Carlton Phuket Resort and Spa, which set a new benchmark for luxury hospitality on the island.

The collaboration, built on a trusted partnership and a shared vision, encompasses the development of Aquatique, AWC’s flagship integrated destination in Pattaya, anchored by The Ritz-Carlton property in Pattaya, alongside the repositioning of Sheraton Samui Resort to Marriott hotel in Koh Samui.

This partnership reflects AWC’s commitment to developing and supporting destinations that play a vital role in Thailand’s tourism industry, it builds on the strong fundamentals of each location, including their international appeal, comprehensive tourism ecosystems, and ability to attract high-quality travellers. This collaboration aims to support the sustainable growth of Thailand’s tourism sector while strengthening Thailand’s position as a global sustainable tourism destination.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), stated:

“Our partnership with Marriott International reflects AWC’s long-term commitment to developing flagship destinations in strategic locations through projects that place quality, sustainability, and distinctive local character at their core.

The Ritz-Carlton property in Pattaya at Aquatique represents a flagship luxury development that supports Pattaya’s evolving role within Thailand’s tourism landscape while to the development of Marriott Hotel in Koh Samui responds to the continued growth of high-quality tourism on one of Thailand’s most internationally recognized islands.

Together, these two projects reflect AWC’s strategy of joining forces with Marriott International to create long-term value across economic, social, and environmental dimensions, while strengthening Thailand’s position as a global sustainable tourism destination.”

Brad Edman, Market Vice President – Thailand, Cambodia & Myanmar, Marriott International, commented: “Our long-term relationship with AWC has become one of the defining collaborations in Thailand’s hospitality industry, spanning multiple properties and a series of our industry-leading brands. The Ritz-Carlton brand will continue to elevate the guest experience in Thailand's most sought-after destinations, therefore the addition of this spectacular new hotel as part of Pattaya’s Aquatique development will raise Thailand’s Eastern Seaboard to the highest levels of luxury and excellence. Introducing our flagship Marriott Hotels to an iconic Asian island, Marriott Hotel in Koh Samui designed to meet the needs of the world’s discerning travellers, including our Marriott Bonvoy members.

We look forward to working with our esteemed partners at AWC to bring these exciting projects to life.”

Aquatique, Integrated Flagship Destination Anchored by The Ritz-Carlton brand debut in Pattaya.

Aquatique reflects AWC’s approach to developing world-class flagship projects in high-growth strategic locations, guided by a destination-led development philosophy that prioritizes long-term value creation. Developed through a strategic partnership with Marriott International, a global hotel group recognized for its international standards and operational expertise, Aquatique is envisioned as an integrated destination under AWC’s Lifestyle Destination concept, bringing together hospitality, retail, and experiential attractions to comprehensively support Pattaya’s tourism potential.

For the hospitality component, Aquatique is anchored by The Ritz-Carlton property in Pattaya, positioned as the flagship luxury hotel within the development. The hotel is designed to contribute to Pattaya’s evolving hospitality landscape through refined design, service excellence, and experience-led luxury aligned with brand’s positioning.

The hotel is expected to feature 224 guest rooms, with a total gross floor area of approximately 34,505 square metres, located on a prime beachfront site within the Aquatique development area of approximately 27-2-75 rai. Development is scheduled in line with Aquatique’s phased delivery timeline.

Designed under AWC’s Lifestyle Destination concept, Aquatique integrates hospitality, beachfront retail, and experiential attractions within a unified master plan, enabling the project to support long-term destination value while reinforcing Pattaya’s appeal to both domestic and international travellers.

In addition to the hotel, Aquatique incorporates:

• World-Class Beachfront Retail, offering more than 110,000 square metres of leasable space, developed as a destination that blends tourism, leisure, and experiential living along Pattaya’s beachfront.
• Global-Scale Entertainment, featuring a major water park operated by a leading international partner, designed to attract both domestic and international visitors and reinforce year-round demand for the destination.

Located in Central Pattaya within Thailand’s Eastern Economic Corridor (EEC) and supported by major national infrastructure investments including the high-speed rail linking, three airports including U-Tapao International Airport, and future rail networks, Aquatique has strong potential to evolve into a globally recognized tourism and lifestyle destination. The project is positioned to support Pattaya’s role within Thailand’s tourism framework and to contribute to the country’s long-term positioning as a leading destination for experiential and sustainable tourism.

Marriott in Koh Samui, Premium Reposition for High-Quality Tourism Growth

Marriott in Koh Samui reflects AWC’s strategy to elevate beachfront hotel assets in internationally recognized destinations, in response to the rapid growth of the hospitality market on Koh Samui. As one of Southern Thailand’s key destinations, the island continues to attract high-quality international travelers. The project is located at Chaweng Noi Beach, one of Koh Samui’s most high-potential locations.

The hotel focuses on delivering a differentiated elevated experience, integrating Marriott Hotel’s global brand standards with Koh Samui’s distinctive identity and ocean-inspired design under the concept “Samui’s soul embraces the tides of the sea.” The project plans feature beachfront villas with private pools, nature-connected swimming pool experiences, immersive sea-inspired wellness facilities, curated ocean-driven gastronomy, and premium wedding destination positioning, catering to travelers seeking personalized, high-quality experiences.

Marriott Hotel in Koh Samui therefore represents not only the upgrading of a single hotel asset but also forms part of AWC’s long-term strategy to drive high-quality tourism, create sustainable long-term value, and reinforce Thailand’s role as a global tourism destination.

The partnership between AWC and Marriott International in the development of the Aquatique and for Koh Samui Marriott Resort & Spa reflects AWC’s growth approach driven by quality, sustainability and the distinct potential of each destination. Through a development model that integrates global standards with local context, AWC creates long-term value for its assets, destination cities, and Thailand’s tourism industry, and strengthens Thailand’s position as a global sustainable tourism destination.

“This collaboration reflects our strategic intent to shape the future of hospitality through experiences that go beyond luxury to create lasting value,” said Mrs. Wallapa. “By integrating local character, sustainability, and global hospitality expertise, we are advancing sustainable tourism across two of Thailand’s key beach destinations.”