• Driving Chiang Mai toward becoming a world-class sustainable tourism destination through the concept of Innovative and Sustainable Tourism, integrating innovation with cultural preservation, community economy, and environmental conservation.
• Launching the “Plaii Ballroom,” the world’s first immersive ballroom, at Chiang Mai Marriott Hotel to elevate the city as the global hub for innovative MICE in Northern Thailand, featuring state-of-the-art meeting spaces designed to accommodate world-class events.
• Transforming Chang Klan area with the “Lannatique” project — a lifestyle landmark that blends Lanna identity with contemporary art, showcasing premium Northern Thai products and promoting local Thai value on the global stage. The first phase is set to open in Q4 2025.
• Connecting key attractions across the city through the “Chiang Mai Tram by Lannatique” — an electric sightseeing tram offering convenient access to major tourist destinations while channeling net revenue back to the local community to support sustainable development.

19 May 2025, Chiang Mai, Thailand – Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, was honored to welcome Mr. Nirat Pongsitthaworn, Chiang Mai Governor, Mr. Pichai Lertpongadisorn, Chief Executive of Chiang Mai Provincial Administrative Organization, and Ms. Eurblarp Sriphiromya , Executive Director Tourism Product Department, Tourism Authority of Thailand (TAT) to officiate at the grand opening of the “Plaii Ballroom” — the world’s first immersive ballroom — at the Chiang Mai Marriott Hotel. This venue, seamlessly connected to the hotel’s new meeting facilities, features fully equipped meeting rooms that will support the growing demand for Innovation & Leisure MICE in Northern Thailand. AWC also reaffirmed its commitment to supporting the sustainable tourism policy of Chiang Mai and TAT through the development of the “Chiang Mai Tram by Lannatique” — an electric rubber-tired tram that connects Chiang Mai’s iconic cultural attractions. The tram project is designed to stimulate local economic growth along its route while reinvesting net proceeds into the community to promote sustainable development. Further advancing its vision, AWC is transforming the Chang Klan district into a global cultural hub through the landmark “Lannatique” project, a new cultural destination that blends the rich identity of Lanna with contemporary art and international creative networks under the concept “The Heart of Lanna Art Movement.” The project will showcase and elevate Thai local value on the global stage and drive Chiang Mai toward becoming a global sustainable tourism destination. The first phase of Lannatique is scheduled to open in late 2025.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), stated, “AWC is committed to supporting the policy of Chiang Mai and the Tourism Authority of Thailand’s (TAT) to build a sustainable tourism future for the city through the concept of Innovative and Sustainable Tourism, which aligns with our ‘AWC’s Lifestyle Destination’ model. ‘Lannatique’ will connect with AWC’s innovative MICE facilities, including the newly launched ‘Plaii Ballroom’, the world’s first immersive ballroom, at Chiang Mai Marriott Hotel, which links seamlessly with a variety of meeting rooms. This includes a large-scale convention facility at InterContinental Chiang Mai The Mae Ping and the Lifestyle MICE offerings of Meliá Chiang Mai, all designed to host world-class events. These developments are integrated with the ‘Lannatique’ project and the ‘Chiang Mai Tram by Lannatique,’ enhancing tourism connectivity and experience. Our efforts are built on collaboration with the public sector, private organizations, and local communities to position Chiang Mai as a global creative and sustainable tourism destination.”

Enhancing the potential of the Innovative & Leisure MICE segment with fully equipped facilities designed to accommodate world-class events.

AWC is enhancing Chiang Mai’s position as a global MICE destination with the launch of “Plaii Ballroom”, the world’s first immersive ballroom, at the Chiang Mai Marriott Hotel. This groundbreaking venue features floor-to-ceiling LED screens covering all four walls, offering a highly flexible space for innovative event experiences. The new meeting zone also includes a range of fully equipped meeting rooms, highlighted by “Suthep Hall,” a large conference space that can accommodate over 800 attendees. Private karaoke rooms and a golf simulator add to the hotel's appeal. These new facilities strengthen the hotel’s ability to attract the global Innovative & Leisure MICE segment, particularly through its connection with AWC’s upcoming cultural landmark, “Lannatique,” which will further reinforce Chiang Mai’s position as a leading hub for world-class meetings, incentives, conferences, and exhibitions.

“Lannatique” transforms Chang Klan into a world-class cultural landmark in the heart of Chiang Mai, capturing the charm of Lanna heritage and creating a destination of lasting value and sustainable happiness.

AWC is committed to developing “Lannatique” as a new world-class lifestyle landmark for art-focused tourism in the Chang Klan district. The project blends Lanna’s rich local heritage with contemporary culture under the concept “The Heart of Lanna Art Movement” and will bring to life over 700 years of Lanna civilization through a “Contemporary Art Village” that harmoniously connects cultural heritage with modern creativity. The project also integrates wellness lifestyle elements and world-class local products. With an additional investment of over THB 8,500 million, the total project value of “Lannatique” now stands at THB 11,950 million, comprising 3 key zones:

• Lannatique Kalare spans over 17,500 square meters of retail space, showcasing the charm of Lanna culture and contemporary art through three art villages: the Thai Craftsmanship Village, featuring traditional Thai arts and crafts; the Cultural Village, celebrating the diverse ethnic cultures; and the Creative Art Village, presenting innovative new art forms. It also introduces the first-ever Experiential Shop concept, offering Thai-designed products that engage visitors through multi-sensory activities, allowing deep exploration of the stories, concepts, and values behind each item. The first phase is set to open in 2025, laying the foundation for the development of a 55,000 square meter world-class hotel integrated with a major global attraction to draw tourists from around the world.
• Lannatique Bazaar spans over 22,500 square meters of retail space with a contemporary art concept, alongside a hotel project covering more than 25,000 square meters.
• Lannatique Market covers over 87,000 square meters of retail space and is currently under study with a concept focused on supporting community products for sustainable social impact.

Partnering with leading collaborators to deliver a contemporary art experience at Lannatique Kalare.

AWC strengthens the Lannatique Kalare project through partnerships with Thailand’s leading experts in art, performance, and cuisine to create a comprehensive cultural tourism experience. The space welcomes visionary artists, entrepreneurs, and local communities to actively participate in driving and crafting unique experiences, starting with top partners dedicated to sharing Thailand’s cultural values with travelers from around the world.

• 6ixcret Show by Kantaphon Neammanee, a renowned performance designer known for his creative work in Chiang Mai and across Thailand, together with an experienced management team from international competition stages, will develop a theater within Lannatique Kalare under the brand STARGANZA LIVE. The venue will feature a contemporary Cabaret Show that blends art, fashion, and local Lanna culture in a cutting-edge immersive format—bold, innovative, and powerful. This initiative aims to elevate Chiang Mai’s performing arts to an international standard, in a space spanning over 500 square meters.
• Ekachan Restaurant by Chef Ekapol “Ake” Pichchawong, a celebrated creator of local Thai cuisine recognized by the Michelin Guide in Chiang Mai, emphasizes organic local ingredients and flavors that reflect the region’s unique identity. The restaurant is set to launch a new concept at Lannatique Kalare, offering culturally rich Thai dishes made from high-quality local ingredients. It will present flavors and stories from across the country in a fresh yet authentic way, within a space of over 500 square meters.

“Chiang Mai Tram by Lannatique” connects cultural destinations across Chiang Mai through the first electric rubber-tired tram tour network in Northern Thailand.

“Chiang Mai Tram by Lannatique” is the country’s first electric rubber-tired tram tour developed under the concept of Innovative and Sustainable Tourism. It connects over 40 key destinations across the city, including historic sites, cultural landmarks, local communities, and popular restaurants and cafés. Notable stops include Tha Phae Gate, Wat Phra Singh Woramahawihan, Wat Chedi Luang Varavihara, Warorot Market, Mae Kha Canal, the “Lannatique” project, The Pantip Lifestyle Hub, and hotels within the AWC\ portfolio.

“Chiang Mai Tram by Lannatique” helps reduce carbon dioxide emissions by utilizing electric power, providing convenience for both Thai and international tourists. Visitors can park their private vehicles in peripheral areas or AWC projects and travel around the city via the electric tram, reducing energy consumption and urban traffic congestion. Net revenue from the “Chiang Mai Tram by Lannatique” project will support sustainable community initiatives in Chiang Mai.

Creating value across all dimensions through collaboration for sustainability

AWC is committed to supporting Chiang Mai’s sustainability policy by creating holistic value across all dimensions, and by fostering economic, social, and community growth through strategic investment and development of real estate projects aligned with the city’s development plans. The company’s goal is to enhance the quality of life for Chiang Mai residents and advance the city as a sustainable tourism destination that brings pride to both the local community and Thailand on the global stage.

For those interested in partnering with the “Lannatique” project or inquiring more information, please contact: Tel.063-165-6298 or email: chaiwat.b@assetworldcorp-th.com