The Global Food Wholesale Hub in Thailand at "AEC FOOD WHOLESALE PRATUNAM," AWC Joins Forces with Government and Leading Partners in Preparation for the Official Launch on June 26, 2024

05 April 2024

Bangkok, 5 April 2024 - Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, organized the "PARTNERS TO BETTER FUTURE" event to unite with Thailand's leading food business partners in the 'AEC FOOD WHOLESALE PRATUNAM' or 'AFP', a global food wholesale hub. This hub will pioneer the integration of online and offline realms worldwide under the concept of the "Integrated Wholesale Platform for Non-Stop Opportunity," through the innovative "PHENIXBOX" Omni-Channel wholesale platform, which will create a Food Ecosystem Destination. Full service will commence on June 26, 2024. The event was honored by Mr. Keerati Rushchano, Permanent Secretary of the Ministry of Commerce, Mrs. Nuntawan Sakuntanaga, Former Permanent Secretary of the Ministry of Commerce, and Independent Director, Chairman of the Corporate Governance and Sustainability Committee of Asset World Corp Public Company Limited, and Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited, along with a network of over 200 leading Thai food industry partners who attended the event at the Bangkok Marriott Hotel The Surawongse on April 4, 2024.

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited (AWC), said, “AWC extends its gratitude to the Ministry of Commerce and our esteemed partners from the food industry for their collaborative efforts in propelling Thailand towards becoming a global food wholesale hub, creating value, and empowering food entrepreneurs together. Through the 'AEC FOOD WHOLESALE PRATUNAM' and 'PHENIXBOX', we aim to position Thailand as a premier wholesale destination of world-class food products and ingredients, attracting more buyers, sellers, and service providers from across the globe. This will thereby foster opportunities for growth within the Thai tourism industry, a vital soft power of the country, and drive Thailand towards becoming the global Food Ecosystem Destination.”

AWC is committed to setting a new benchmark for the Thai wholesale industry. The Company, along with its global hotel chain partners and TCC affiliates, as the buyers of food ingredients, have jointly studied a new model for sourcing food raw materials and B2B procurement to meet growth needs. By connecting buyers in the food industry through “PHENIXBOX,” an online platform, and the "AEC FOOD WHOLESALE PRATUNAM", a food wholesale hub in the heart of Bangkok's Pratunam area, this project has been developed to expand the capabilities of the integrated wholesale business and offer all you need in one place - from local favorites to global gems to cater to a variety of business opportunities. It is ready to support and promote the potential of both buyers and sellers of food from around the world, with food products in 8 main categories from leading manufacturers and distributors both domestically and abroad.

"AEC FOOD WHOLESALE PRATUNAM," in collaboration with leading global business partners, is poised to emerge as the ultimate global destination for food wholesale to facilitate the connections between buyers and entrepreneurs to drive the robust growth of the food business industry. Interested buyers can register to join the "PhenixBox" online platform network by visiting to explore top global sellers together on June 26, 2024. For additional details, please contact us via telephone at 062-591-4053 and 062-196-1614, or by email at and

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