AWC and Meliá Hotels International Introduce Meliá and Paradisus Brands in Pattaya, offering a world-class luxury experience to strengthen sustainable beachfront tourism for Thailand

08 April 2024
  • AWC strengthens partnership with Meliá Hotels International , one of the world’s leading beachfront resort operators, with the development of two global luxury brands - Melia Pattaya City and Paradisus Jomtien Resort.
  • Meliá Pattaya City will be part of AWC’s mega mixed-use Aquatique project, enhancing the beachfront city as global luxury destination.
  • Paradisus Jomtien Resort is the world-renowned, all-inclusive luxury brand that will be firstly launch in Asia, in Pattaya.
  • The partnership, with a shared vision in sustainable tourism, will strengthen Pattaya not only as a fast-growing beachfront destination, but also as the premier sustainable beachfront destination of the world.

Bangkok, April 8, 2024 – Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, has signed two hotel management agreements with Meliá Hotels International, Spain’s largest hotel brand, which is well-known for its beachfront properties in Europe, to develop two hotels in Pattaya under the Meliá, and Paradisus brands – world-renowned, all-inclusive luxury brand – that will redefine luxury hospitality in one of Thailand’s most iconic beachside destinations. The Meliá Pattaya City, the brand’s flagship and pet friendly hotel, along with the Paradisus Jomtien Resort, an unmatched luxurious all-inclusive resort, will mark the first time that these global luxury brands have graced Pattaya and will strengthen the resort city’s reputation as a leading luxury and sustainable tourism destination.

AWC’s strategic collaboration with Meliá Hotels International reinforces the Company’s commitment to the strategically located beachfront destination. The partnership expands AWC’s diverse high-end hospitality and lifestyle portfolio and aligns with the Company’s GROWTH-LED strategy, while catering to the increasing demand of the fast-growing Pattaya and Eastern Economic Corridor (EEC).

Mrs. Wallapa Traisorat, President and CEO of Asset World Corp Public Company Limited (AWC) said, “AWC and Meliá share a commitment to sustainable tourism. We are delighted to expand our portfolio and strengthen Pattaya's position as a global luxury lifestyle destination by introducing the flagship Meliá Hotels & Resorts brand and Paradisus by Meliá all-inclusive luxury brand to this vibrant beachfront city. Pattaya's unique positioning – with its close proximity to Bangkok, exciting activities, a variety of attractions, renowned seafood and international cuisine, and vibrant cultural scene – combined with Meliá's extensive beachfront resort expertise, creates a special offering for global travelers seeking an unforgettable experience as well as strengthening Pattaya as a global sustainable tourism destination.”

“The Meliá Pattaya City, located within AWC’s mega mixed-use Aquatique, will strengthen the area to a new level of luxury with a world-renowned hotel operator and a variety of activities, while Paradisus Jomtien Resort will be one of the first luxury all-inclusive hotels, transforming and enhancing Pattaya into another luxury destination for leisure and MICE groups. This collaboration will create significant value for the surrounding community and contribute to the Thai economy.”

Mr. Gabriel Escarrer Jaume, Chairman and Chief Executive Officer of Meliá Hotels International, reflected on the expansion, emphasizing, "Our strategic partnership with AWC has been pivotal in our joint commitment to deliver exceptional hospitality experiences in Thailand. Commencing with our initial collaboration, featuring three operational hotels - Meliá Koh Samui, Meliá Chiang Mai, and the recently opened INNSiDE by Meliá Bangkok Sukhumvit - we are thrilled to unveil the addition of two new properties in Pattaya, namely Meliá Pattaya City and the brand new Paradisus Jomtien Resort. This marks the much-anticipated debut of our luxurious Paradisus by Meliá brand in Asia. This represents a significant milestone in bolstering our presence in this dynamic market, with Meliá Bangkok in the pipeline, thus bringing the total number of properties under our partnership with AWC to six in Thailand.”

Meliá Pattaya City, scheduled to open in December 2024, will be located in the heart of Pattaya, offering unmatched service and a passion for wellbeing. As the first Meliá pet-friendly hotel in Pattaya, it will be part of the Aquatique, designed to serve customers who seek leisure travel and a workcation experience. The hotel will feature unique F&B establishments, aspirational spaces for artistic, Instagrammable moments, and inclusive social spaces for guests and their pets. With 234 room keys, the hotel aims to attract MICE groups and individuals seeking a youthful and hip lifestyle.

The hotel will also offer activities including a Social Space Club Lounge, indoor fireplace features, cinema room, Jomtien Beach pool, co-working lounge, meetings rooms and ballrooms, a yard party area and unique F&B experiences. Meliá Pattaya City will also achieve LEED & WELL Gold certification, underscoring AWC and Meliá’s commitment to sustainable building practices.

Scheduled to open in 2028, Paradisus Jomtien Resort will be the first all-inclusive luxury hotel in Pattaya, offering a unique blend of luxury and relaxation shaped by the local landscape. The resort aims to provide exclusive experiences that allow guests to discover the destination’s best treasures, thanks to its status as a Destination Inclusive® Luxury Resort, an innovative all-inclusive hotel concept in which the entire experience is permeated by the destination and the local culture. Located on a prominent beachfront site in Jomtien, the resort will feature a variety of water sports and recreational activities, including a continuous loop pool, family pool zone, beach club, a rooftop entertainment zone with DJ, sunset view, rooftop tennis and a football court.

Offering 698 room keys – 654 hotel rooms and 44 Villa rooms – Paradisus Jomtien Resort aims to attract domestic and international MICE customers who seek an all-inclusive package resort. The resort will also be committed to sustainability, achieving LEED & WELL Platinum certification, reflecting AWC’s dedication to green building concepts and reducing environmental impacts.

“Our partnership with Meliá Hotels International is a testament to our commitment to providing unparalleled lifestyle experiences and exceptional services. We are confident that Meliá Pattaya City and Paradisus Jomtien Resort will not only transform Pattaya into a world-class luxury resort destination but also set new benchmark for sustainable and luxury hospitality in Thailand,” Mrs. Wallapa concluded.

AWC currently operates three properties with Meliá Hotels International, including Meliá Koh Samui (Traveler’s Choice Best of Best 2023), Meliá Chiang Mai (Travel + Leisure: LUXURY AWARDS APAC - Thailand 's best upcountry hotels 2023), and INNSiDE by Meliá Bangkok Sukhumvit (The LLM Readers’ Travel Awards 2023: Best City Hotel, Best Hotel for Business and Best Hotel for Design), offering a total of 668 rooms. With the addition of Meliá Pattaya City and Paradisus Jomtien Resort, AWC will expand Meliá’s presence in Thailand to over 1,600 rooms across four major tourism cities.