AWC led by Mr. Soammaphat Traisorat (4^th left), Director, Asset World Corporation, Mrs. Wallapa Traisorat (3^rd left), Chief Executive Officer and President, Asset World Corporation, Mr. Heng Boon Chin (2^nd left), Chief Project Development Officer, Asset World Corporation, and Mrs. Natha Boonprasit (far left), Chief Strategic Marketing & Sustainability Officer, Asset World Corporation, together with Architect 49 Limited led by Mr. Suwat Vasapinyokul (5^th left), CEO - Steering Committee, Architect 49 Limited, Mr. Pichai Wongwaisayawan (6^th left), Managing Director, Architect 49 Limited, Mr. Nitis Sthapitanonda (7^th left), Deputy Managing Director, Architect 49 Limited, and Mr. Parinya Naovabutr (far right) Senior Architect/ Associate, Architect 49 Limited, signed a memorandum of understanding to design and develop world-class projects under AWC’s Growth-Led strategy.

• Under AWC’s Lifestyle Destination model, AWC and A49, a leading Thai architectural firm renowned both domestically and internationally, will jointly develop world-class projects that cater to diverse lifestyles and showcase the beauty of Thai culture, blending contemporary architecture with smart innovations to offer unparalleled travel experiences in every development.
• The collaboration spans a diverse range of landmark projects in key tourism destinations across Thailand, including Lannatique and The Okura Prestige Sukhumvit Bangkok Hotel and Spa. Designs will embrace a balanced development approach that celebrates local communities, advances sustainable tourism, and strengthens Thailand’s position as a global tourism destination.

18 August 2025, Bangkok, Thailand – Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real estate group, is advancing its long-term collaboration with Architect 49 Limited (A49), a leading Thai architectural firm renowned both domestically and internationally, to jointly develop a diverse range of landmark projects across Thailand’s top destinations. These projects, part of AWC’s high-quality portfolio, align with the Company’s Growth-Led Strategy to create world-class tourism landmarks with unique design. Each project will blend timeless elegance with local cultural identity, harmonized with international standards, while embedding sustainability across all dimensions to develop world-class properties that drive long-term growth and strengthen Thailand’s position as a global hub for sustainable tourism.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corporation (AWC), said, “AWC is pleased to deepen our long-term collaboration with A49, a trusted partner that has helped shape AWC’s Lifestyle Destinations through a portfolio of distinguished developments. We deeply value A49’s shared vision in creating architecture of enduring value, harmoniously blending timeless elegance with local identity and sustainability. This partnership has brought to life projects such as InterContinental Chiang Mai The Mae Ping Hotel; ‘EA’ Rooftop at The Empire, which has been developed into the largest and tallest lifestyle rooftop in the heart of Bangkok; and INNSiDE by Meliá Bangkok Sukhumvit, and most recently, the architectural design of Jurassic World: The Experience and the Hatch Dome at Asiatique The Riverfront Destination. Every collaboration with A49 delivers inspiration, creating memorable experiences for visitors while earning recognition from world-class hotel partners. This collaboration strengthens Thailand’s position as a global sustainable tourism destination, supporting our mission of ‘Building Better Future For All’”

Mr. Suwat Vasapinyokul, CEO - Steering Committee, Architect 49 Limited, stated, “Partnering with AWC, a global leader in lifestyle real estate, is a significant opportunity for A49 to bring our international design and architectural expertise to a new generation of projects. We thank AWC for their continued trust and confidence in our work. Every A49 project begins with applying architectural knowledge in alignment with local identity, environmental context, and community needs. We aim to tell inspiring stories through design while ensuring functionality and sustainability—principles that A49 has always upheld. We are proud that this collaboration will help strengthen Thailand as a world-class tourism destination.”

A49 is a leading Thai architectural firm recognized on the international stage, with numerous global design accolades such as Best Large Firm: Popular Choice Winner Architizer A+Awards 2023. The firm specializes in new developments and renovations, guided by the philosophy “To Create Timeless Architecture with Design Knowledge to Define Future Living.” With expertise and extensive experience in developing and designing numerous world-class hotels, delivering distinctive designs that capture attention while preserving each hotel brand’s unique identity, the firm’s approach starts with understanding the needs of all stakeholders, as well as thoroughly studying the site’s context and environment to meet both present and future requirements. Notable collaborations with AWC include the InterContinental Chiang Mai The Mae Ping Hotel, the first hotel in Thailand to receive LEED Gold v4 BD+C: Hospitality certification; the ‘EA’ Rooftop at The Empire, which has been developed into the largest and tallest lifestyle rooftop in the heart of Bangkok; the redesign of the façade for the Bangkok Marriott Marquis Queen’s Park, creating a new “architectural language” that harmonizes with the surrounding area; Meliá Chiang Mai, Thailand, which presents local identity in a contemporary way; and INNSiDE by Meliá Bangkok Sukhumvit, which achieved IFC’s EDGE sustainability certification and was named Best Luxury Bleisure Hotel in Bangkok 2024.

Under this collaboration, AWC and A49 will develop a diverse range of landmark projects across Thailand, spanning world-class luxury hotels, large-scale retail-tainment destinations along the Chao Phraya River, and unique cultural and artistic projects. Highlights include Fairmont Bangkok Sukhumvit, The Okura Prestige Bangkok Hotel and Spa, JW Marriott Hotel Bangkok Ratchadapisek, Paradisus Jomtien Resort, and Lannatique. Each destination will integrate the unique Thai identity of its location with modern global architecture and innovations, offering visitors one-of-a-kind experiences while emphasizing sustainability values such as resource efficiency, environmental care, and long-term benefits for local communities.

This partnership represents a powerful synergy between AWC, committed to developing destinations that deliver new experiences and meet diverse traveler lifestyles, and A49, renowned for refined design that combines artistic and cultural perspectives with cutting-edge architectural innovation. Together, both organizations share a strong commitment to developing projects sustainably, with consideration for the environment, safety, as well as the integration of cultural values and local communities, while contributing to Building Better Future For All, to all stakeholders and the industry as a whole.