Asiatique The Riverfront Destination Receives “Mall of the Year - Thailand” Award from the Retail Asia Awards 2025, Strengthening AWC’s Vision for Iconic Global Sustainable Tourism Destinations

22 July 2025

22 July 2025, Bangkok, Thailand – Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real estate group, has once again demonstrated regional excellence by receiving the prestigious “Mall of the Year – Thailand” award for Asiatique The Riverfront Destination at the Retail Asia Awards 2025. As one of AWC’s Lifestyle Destinations, Asiatique The Riverfront Destination reaffirms its status as the country’s largest riverfront ‘Retail-Tainment’ hub. Offering the best travel experiences for family-friendly of all ages from morning to night under the concept of “All Day Everyday Happiness”, blending shopping, cultural heritage, and culinary innovation with world-class immersive attractions to meet modern lifestyle demands. Building on this momentum, the destination is set to launch Jurassic World: The Experience on 8 August 2025, alongside the Jurassic World: The Experience Hatch Dome, which will feature AWC’s 4D sustainability experience “Better World, Better Future”. These new offerings further strengthen Bangkok’s position as a world-class Retail-Tainment hub and reflect AWC’s commitment to delivering long-term value through experience-led development, while reinforcing Thailand’s position as a global sustainable tourism destination.

Mr. Michael Hariz, Chief Commercial Officer of Asset World Corporation (AWC), stated: “We are truly honored to receive the ‘Mall of the Year – Thailand’ award for Asiatique The Riverfront Destination and extend our appreciation to our valued customers, tenants, local and global partners whose continued support has made this achievement possible. This recognition reaffirms the success of AWC’s Lifestyle Destination strategy, which focuses on creating iconic, experience-led destinations that meet evolving lifestyle needs while enhancing Thailand’s tourism appeal. As Thailand’s leading Retail-Tainment destination, we remain committed to bringing world-class experiences to visitors through three key creative pillars - introducing globally acclaimed immersive experience under the Festival Village concept, including the upcoming Jurassic World: The Experience and ‘Better World, Better Future’ AWC’s 4D sustainability initiative; expanding our position as the largest food and beverage destination with highlights such as the first-ever Jurassic World restaurant outside of a theme park; and curating a vibrant Lifestyle Market featuring a diverse mix of leading brands and local favorites—guided by our mission of ‘Building Better Future For All.’”

The Retail Asia Awards, organized annually by Retail Asia magazine for more than two decades, celebrate outstanding organizations across the Asia-Pacific region that play a prominent role in shaping the future of the retail industry. The awards recognize excellence in innovation, customer experience, sustainability, and positive contributions to society and the economy.

The Mall of the Year - Thailand award reflects AWC’s continued success in shaping Asiatique The Riverfront Destination into an internationally recognized landmark. The project is also a key part of the AWC River Journey Project, which connects cultural and tourism destinations along the Chao Phraya River. Situated on a historically significant site that once served as Thailand’s first cargo port during the reign of King Rama V, the area has been thoughtfully revitalized by AWC into a vibrant, contemporary destination. Blending historical significance with modern experiences, the destination offers a dynamic mix of riverside dining, cultural engagement, retail, and global-scale entertainment, guided by the concept of ‘All Day Everyday Happiness’.

Asiatique The Riverfront Destination continues to energize Thailand’s global tourism landscape with the forthcoming launch of ‘Jurassic World: The Experience’, the world’s latest immersive experience of its kind for families and visitors of all ages. Nearby, the Jurassic World: The Experience Hatch Dome will house AWC’s “Better World, Better Future”, a groundbreaking Liminal 4D Experience that connects the extinction of dinosaurs to environmental awareness today. AWC has also expanded its strategic partnerships with numerous allies, including government agencies, global partners, and world-renowned hotel chains, introducing new riverside culinary and service experiences through a curated selection of exceptional restaurants. These include the Jurassic World: The Experience Fossil & Flame Restaurant, the first-ever Jurassic World restaurant outside of a theme park, where cinematic storytelling meets immersive dining through themed menus and environments inspired by the beloved franchise. ‘Asiatique Ancient Tea House’, a refined dim sum venue that tells the story of Siam’s historical global connections. ‘The Crystal Grill House’, a premium steakhouse and seafood grill inspired by Siam’s trade history during the reign of King Rama V, and closely linked to the story of the ‘Sirimahannop’, a replica of the last three-masted sailing ship officially used by The Royal Thai Navy that brought prosperity from the western world to the Kingdom of Thailand. ‘Okura Cruise’, the world’s first luxurious Kaiseki and Teppanyaki dining cruise by Okura, blending authentic Japanese culinary traditions and modern interpretations along the Chao Phraya River. All these experiences have been warmly embraced by both Thai and international visitors.

Guided by AWC’s Lifestyle Destination vision, which is designed to cater to every aspect of modern life, AWC is committed to developing landmark projects that support Thailand’s emergence as a global leader in sustainable tourism. This commitment is anchored in the company’s mission of Building Better Future For All.

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