AWC Unveils 'Pikul': The Latest Unique Lifestyle Experience App, Under 'FAMILY IN THAILAND FOR ALL' Model, Offering Integrated Happiness Lifestyle Experiences from Around the Country to Strengthen Thailand’s Tourism

18 March 2024

  • The first phase of 'Pikul' targets local tourists and food enthusiasts, providing unique lifestyle experience that connects AWC’s hotels and restaurants in one single application. Expansion to serve global tourists is planned by the end of 2024.
  • AWC Invites leading partners in the tourism industry and hospitality sectors to join the ‘Pikul’ platform to offer unique lifestyle and happiness experience for both Thai and global tourists.
  • Offer ‘6 Pikul' Unique Features including: Pikul My Wallet, Pikul Happiness Privilege, Pikul Loyalty Club, Pikul Gifting Solution, Pikul AR and Pikul Premium WiFi Access.
  • Enjoy special offer for the official launch, ‘AWC Prestige’ (Digital Coupons) through the Pikul My Wallet. Get attractive rates to indulge in hotel services, exquisite dining experiences, and luxurious spa treatments under AWC.

Bangkok, 18 March 2024 - Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, is excited to unveil 'Pikul', the latest unique lifestyle experience application set to revolutionize the tourism industry under the model of 'FAMILY IN THAILAND FOR ALL.' Meticulously designed, Pikul offers access to exclusive lifestyle experiences across AWC's extensive portfolio of hotels and dining destinations, as well as a wide range of lifestyle services from leading partners in Thailand’s tourism industry – all conveniently at your fingertips in one single application. With '6 Pikul' unique features, including an E-wallet, privileges packages, loyalty program, a feature for sending gifts to friends and loved ones, AR technology to enhance experiences in various hotels, and high-speed Wi-Fi services in the commercial properties under AWC, Pikul is poised to meet the modern customer's needs while strengthening the Thai tourism industry's Digital Ecosystem.

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited (AWC), said, "The launch of Pikul highlights AWC’s commitment to fostering synergy with leading lifestyle partners to offer happiness lifestyle and tourism experiences across the country under the model of 'FAMILY IN THAILAND FOR ALL,' setting a new benchmark for the Digital Ecosystem of lifestyle products and services within Thailand's tourism industry. This initiative aligns with the Company’s strategy to strengthen Thailand as a global sustainable tourism destination, responding to the omni-experience lifestyle of happiness for both Thai people and travellers from around the world through the 'Pikul' application. The first phase encompasses hotel rooms, restaurants, spas, and wellness services from over 22 of AWC’s affiliated hotels and more than 80 leading restaurants across key tourist destinations in Thailand. This also includes exclusive lifestyle services from industry-leading partners, seamlessly connecting everyone's lifestyle with the outstanding features of 'Pikul', offering a seamless experience of happiness in Thailand to everyone."

“To propel digital payment solutions in Pikul, AWC has forged a groundbreaking partnership with 2C2P (Thailand) Co., Ltd., a global payment platform. Together, we introduce an integrated payment feature that seamlessly bridges online and offline experiences, along with the Pikul Points and Pikul My Wallet, elevating The AWC Infinite Lifestyle (AWI) Loyalty Program to new heights. With a focus on convenient and secure payment solutions, the ‘Pikul’ application offers a variety of payment options, including credit cards and the PromptPay service. This ensures a seamless and confident digital transaction experience for Pikul users, uplifting their overall convenience and satisfaction,” Mrs. Wallapa added.

The ‘Pikul’ application provides key features under the ‘6 Pikul' Uniqueness, which include:

  • Pikul My Wallet: Earn Pikul Points as a reward for every spending through Pikul My Wallet. Pikul My Wallet allows you to top up as needed, save your preferred payment option, and unlock the benefits of new loyalty tiers.
  • Pikul Happiness Privilege: Access Pikul’s exclusive privileges from AWC’s 22 affiliated hotels and restaurants in key tourist destinations across Thailand, including special lifestyle offers in services, airlines, or leading tourist attractions that will become future partners.
  • Pikul Loyalty Club: Elevate your lifestyle with the AWC Infinite Lifestyle (AWI) Loyalty Program by earning Pikul points that provide convenience and flexibility, while still enjoying AWI tier benefits including Infinite, Inspire, Signature, and Elite. Enjoy exclusive privileges to exchange Pikul Points for participation in forthcoming activities offered through the 'Pikul' application.
  • Pikul Gifting Solution: What better way to show loved ones that you care about them by giving the gift of happiness? Pikul offers the unique opportunity for customers to purchase and give away as a present any of our exclusive lifestyle experiences. Sharing love is just a single click away.
  • Pikul AR: Dive into immersive Augmented Reality experiences at retail, hotel and commercial properties under AWC, starting with InterContinental Chiang Mai The Mae Ping, experience the rich heritage of Lanna culture at Thailand’s first living museum hotel.
  • Pikul Premium WiFi Access: Access FREE premium Super WiFi through Pikul at 10 retail and commercial properties under AWC in Bangkok and Chiang Mai. The service will later be expanded to various hotel groups and projects in the future, ensuring a seamless connected experience for both leisure and work.

The ‘Pikul’ Application delivers tailored experiences to cater to the lifestyle preferences of everyone across many hotels and dining destinations. This includes special room packages, leisure activities, exercise packages, dining experiences, spa services, and access to hotel club lounges. Additionally, Pikul offers exceptional lifestyle experiences from partners nationwide, and you can effortlessly gift these unique experiences to your friends and loved ones through the Pikul application.

“AWC is delighted to elevate the 'Pikul' application to the next level, emphasizing an intuitive user experience (UX) and modern app interface (UI) showcasing a diverse array of lifestyle products in one application. In the initial phase, AWC will focus on catering to consumers and users in the Thai market, ensuring they fully benefit from Pikul's innovative features across AWC's affiliated hotels and restaurants. By the end of 2024, the 'Pikul' application aims to integrate lifestyle products from partners and introduce various features, including the Pikul Global Wallet for international users, Pikul Points transfer functionality, restaurant reservation services, gamification, and personalized product offerings. Additionally, features supporting the sustainable project 'AWC Stay to Sustain' will be incorporated to cater to quality tourists visiting Thailand. AWC will collaborate with leading partners to expand the range of lifestyle services, bolstering the Digital Ecosystem for Thailand's tourism industry encompassing holistic wellness, airlines, transportation, and tourist attractions. By fostering immersive experiences and seamless connectivity, AWC believes in collaboration with our lifestyle partners to offer integrated unique lifestyle experience in Thailand for all to contribute to Thailand's positioning as a global tourism hub and a lifestyle of sustainable happiness.," Mrs. Wallapa concluded.

Join us in celebrating the official launch of 'Pikul'! Experience the ultimate indulgence in lifestyle and relaxation in the digital era with the exclusive promotion at AWC's affiliated hotels and dining destinations. Purchase 'AWC Prestige' (High Value Digital Coupons) a great gift for your loved ones through Pikul My Wallet at a special rate: 3,300 baht* for only 3,000 baht and 6,900 baht* for only 6,000 baht. This offer is valid for purchases made from today until April 30, 2024, and can be redeemed from today until December 31, 2024.

Pikul is now available for download on the App Store and Google Play Store at Start enjoying exclusive privileges at AWC’s affiliated hotels and restaurants today! For more information, visit