Long-term collaboration reinforces Thailand's position as a leading sustainable tourism destination through world-class hospitality experiences.

• AWC and Meliá Hotels International (MHI) expand their long-term strategic partnership through 2036, with plans to grow the portfolio to more than 3,000 keys across key destinations under multiple luxury and lifestyle brands.
• AWC and Meliá have established a strong partnership in Thailand, with an operating portfolio comprising Meliá Chiang Mai, Meliá Koh Samui, Meliá Pattaya Hotel and INNSiDE by Meliá Bangkok Sukhumvit. The hotels have earned multiple industry recognitions, including Meliá Pattaya Hotel being named among Smart Travel Asia’s Top 10 New Hotels and becoming the first hotel in Southeast Asia to achieve WELL Certification at the Platinum level.
• AWC will introduce ME by Meliá at Sukhumvit 24 and Meliá Hotels & Resorts at Sukhumvit 26, bringing two distinct but connected experiences to Bangkok. ME by Meliá will mark its Asia debut with a distinctive luxury lifestyle concept, while Meliá Hotels & Resorts will offer warm Spanish hospitality and a welcoming family lifestyle experience. Guests staying at either hotel will be able to enjoy selected facilities and experiences at the other.
• AWC and Meliá share a commitment to sustainable tourism that becomes part of every guest journey - from wellness-led stays and locally sourced ingredients to support for local farmers, artisans, communities and products. Through initiatives including The Gallery, the partnership will connect guests with products created by Thai communities, creating meaningful experiences while generating broader value for local livelihoods.

15 September 2026, Bangkok, Thailand – Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group, and Meliá Hotels International (MHI), one of Europe's leading hospitality companies, announced the expansion of their long-standing strategic partnership to develop luxury and lifestyle hotels and resorts across Thailand's most iconic destinations.

As part of AWC's long-term development pipeline in Thailand through 2036, AWC and Meliá Hotels International will expand their collaboration to grow the portfolio to more than 3,000 keys across key destinations under multiple luxury and lifestyle brands, including Meliá Hotels & Resorts, ME by Meliá, Paradisus by Meliá, INNSiDE by Meliá, and Gran Meliá Hotels & Resorts.

The collaboration includes a pipeline of landmark developments across Thailand, highlighted by Paradisus Jomtien Resort, which will introduce the Paradisus by Meliá brand to Thailand. Scheduled to open in 2031 on Pattaya's Jomtien beachfront, the luxury all-inclusive resort will redefine the all-inclusive hospitality experience for a new generation of luxury travelers in Asia.

This long-term vision is built on a strong foundation of partnership and shared experience. With approximately 1,900 keys across its operating and pipeline portfolio, AWC is the largest owner of Meliá Hotels International in Thailand, reflecting the longstanding confidence between the two companies and their shared commitment to Thailand’s tourism growth. Together, AWC and Meliá will continue to bring globally recognized brands to Thailand’s most sought-after destinations while creating long-term value for travelers, local communities, and the country’s tourism industry.

The strengthened partnership will also bring two Meliá’s hotels to Sukhumvit 24 and 26, with both properties scheduled to welcome guests in Q4 2026, initially under their conversion label before transitioning to ME by Meliá & Meliá Hotels & Resorts in Q4 2027. While Meliá Hotels & Resorts will build on the brand’s established presence within AWC’s portfolio, which already includes Meliá Chiang Mai, Meliá Koh Samui and Meliá Pattaya Hotel. Together, the two hotels will bring distinct hospitality experiences to Phrom Phong, one of Bangkok’s most vibrant districts.

The strength of the partnership is reflected in the recognition earned across AWC’s Meliá portfolio. INNSiDE by Meliá Bangkok Sukhumvit was named among Bangkok’s top hotels in the Condé Nast Traveler 2025 Readers’ Choice Awards and received the Thailand Tourism Awards in the Design Hotel category. Meliá Chiang Mai, Thailand received the Thailand Tourism Excellence Award in the City Hotel category and was recognized among Thailand’s Top Upcountry Hotels in the Travel + Leisure Luxury Awards Asia Pacific 2023. Meliá Koh Samui was honored by TTG Travel Asia as the Best 5-Star Hotel in Koh Samui and received World Travel & Hotel Awards for Best Family Hotel and Best Luxury Hotel. Meliá Pattaya Hotel, Thailand was also recognized among Smart Travel Asia’s Top 10 New Hotels.

Sustainability and quality remain central to the partnership. Across AWC’s existing Meliá-operated portfolio, including Meliá Pattaya Hotel, Thailand, Meliá Koh Samui, Meliá Chiang Mai, Thailand and INNSiDE by Meliá Bangkok Sukhumvit, properties have earned internationally recognized sustainability and wellness certifications, including LEED, WELL, and ECOSTARS, reflecting a shared commitment to responsible hospitality and future-ready guest experiences.

Meliá Pattaya Hotel, Thailand

Meliá Koh Samui

INNSiDE by Meliá Bangkok Sukhumvit

Meliá Chiang Mai, Thailand

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), stated:

“AWC and Meliá share a strong belief in Thailand’s potential as one of the world’s leading sustainable tourism destinations. We greatly value Meliá as one of our key long-term partners, with internationally respected hospitality expertise, a diverse portfolio of luxury and family lifestyle brands, and values that strengthen our own commitment to creating meaningful experiences for guests, communities and the country.

Our partnership is built not only on the hotels we develop together, but also on a shared vision of how tourism can create broader value. Together, we are embedding sustainability into every part of the guest journey - from wellbeing and responsible hotel operations to local sourcing, local ingredients, community products and support for Thai farmers and artisans. Through initiatives such as The Gallery, we can also connect travelers with the creativity and craftsmanship of local communities, enabling every stay to contribute to sustainable livelihoods.

We sincerely appreciate the trust, commitment and shared values Meliá has brought to our partnership over the years. With the strength of AWC’s destinations and Meliá’s global hospitality expertise, we look forward to growing together, introducing distinctive experiences across Thailand and strengthening both Thailand’s tourism industry and its sustainable development.”

Meanwhile, Mr. Gabriel Escarrer Jaume, Chairman and Chief Executive Officer of Meliá Hotels International, said:

“Thailand is one of Meliá Hotels International’s most strategic markets in Asia Pacific, with global appeal and a remarkable diversity of destinations that continue to attract travelers from around the world. We are delighted to deepen our partnership with AWC, with whom we share our core corporate values, and whose understanding of Thailand’s hospitality landscape and long-term destination vision make them a valued partner in our growth journey. This agreement creates exciting opportunities to introduce distinctive luxury and lifestyle brands to some of Thailand’s most iconic destinations, while building on the success of our existing collaboration. Together, we look forward to creating hospitality experiences that celebrate Thailand’s rich cultural character while meeting the evolving expectations of global travelers.”

Founded in 1956, Meliá Hotels International is one of the world’s leading hospitality companies, with a portfolio of more than 400 hotels across over 40 countries. Renowned for its expertise in luxury and leisure hospitality, the company continues to expand globally, supported by its MeliáRewards loyalty platform serving travelers around the world.

AWC and Meliá Hotels International currently operate several properties in Thailand, including Meliá Chiang Mai, Thailand, INNSiDE by Meliá Bangkok Sukhumvit, Meliá Koh Samui, and Meliá Pattaya Hotel, Thailand. This expanded framework builds on a strong existing partnership and sets the stage for the next chapter of growth across Thailand’s leading destinations.

The strengthened collaboration reflects AWC’s hospitality strategy of creating long-term value through trusted global partnerships, while contributing to Thailand’s continued growth as a leading tourism destination.