• AWC and Universal Destinations & Experiences are developing new experiences in Bangkok and Pattaya that have the potential to bring globally recognized stories and characters to life through a Kung Fu Panda experience in historic Yaowarat and a DreamWorks-themed water park on Pattaya's vibrant beachfront.
• These experiences are part of Universal Destinations & Experiences’ goal of introducing the Universal brand to new audiences in new markets with new, original concepts and reflect AWC’s commitment to developing iconic experiences in Thailand.

8 July 2026, Bangkok, Thailand – Asset World Corporation (AWC), Thailand's leading integrated lifestyle real estate group, is exploring additional opportunities with Universal Destinations & Experiences in Bangkok and Pattaya. A preliminary agreement between AWC and Universal is the first step toward developing two distinct experiences.

The collaboration brings together AWC's expertise in creating landmark destinations and Universal Destinations & Experiences' world-renowned creative capabilities to support Thailand's continued evolution as a leading global tourism destination.

The World of Kung Fu Panda in Bangkok's Historic Chinatown

The first experience under development is a Kung Fu Panda-themed experience within "Woeng Nakornkasem Yaowaraj," AWC's landmark mixed-use development in the heart of Bangkok's historic Chinatown.

Inspired by the concept "Legacy of the Past, Inspiration of Tomorrow," the development celebrates the rich heritage and cultural significance of Yaowarat while creating new experiences for future generations. The experience is designed to complement the cultural roots and enduring spirit of Yaowarat, creating a meaningful connection between globally beloved storytelling and one of Thailand's most iconic Chinese heritage districts.

The project would integrate into a larger development and plans also include:

• Iconic Heritage and Luxury Retail: A sophisticated blend of preserved historic architecture, a spacious outdoor plaza, and one of Bangkok’s largest underground retail destinations, connected by AWC’s first sustainable tourism tram model in Bangkok, linking visitors to the city’s iconic landmark.
• Cultural-Fusion Lifestyle: A vibrant destination where heritage, culture and contemporary lifestyle experiences come together.
• World-Class Luxury Hospitality: Collaborating with IHG Hotels & Resorts to introduce the InterContinental Bangkok Chinatown (300 keys) and Kimpton Bangkok Chinatown Hotel (over 110 keys).

Bringing World-Class Entertainment to Pattaya's Vibrant Beachfront

The second destination experience would bring the first integrated indoor-outdoor themed water park featuring beloved properties from DreamWorks Studios to "Aquatique Destination Pattaya." Situated on Pattaya's iconic beachfront, the development will combine immersive entertainment, family-oriented experiences, leisure, hospitality and lifestyle offerings to create a year-round destination for visitors of all ages.

Reflecting Pattaya's vibrant beachfront character, the destination is designed to celebrate family connections, leisure and shared experiences while enhancing the city's appeal to both domestic and international visitors.

The project would integrate into a larger development as part of Aquatique Destination Pattaya, creating a new experience that complements Pattaya's continued evolution as a leading tourism and lifestyle destination.

• World-Class Family Entertainment Destination: Immersive Universal-themed experiences inspired by globally beloved stories and characters, designed to create memorable moments for visitors of all ages.
• Beachfront Lifestyle and Leisure Experiences: More than 110,000 square meters of retail, dining and leisure offerings that celebrate Pattaya's vibrant coastal lifestyle and year-round appeal.
• Integrated Hospitality Experiences: A curated collection of internationally recognized hospitality brands, including Ritz-Carlton, JW Marriott and Autograph Collection properties with 1,441 keys, alongside additional hospitality offerings designed to welcome families, leisure travelers and visitors from around the world.

The development is expected to further strengthen Pattaya's position as one of Thailand's leading tourism destinations by creating new world-class experiences that bring together family entertainment, beachfront lifestyle and hospitality, offering new reasons for visitors to discover, stay and return to the city.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), stated:

“We are delighted to collaborate with Universal Destinations & Experiences, a global leader in creating innovative and immersive experiences, to bring new experiences that inspire joy, foster connection, and create memorable moments for people of all generations in Thailand.

We are excited to expand our collaboration with Universal Destinations & Experiences through the exploration of two new experiences that combine internationally recognized storytelling with the unique character, heritage, and identity of Bangkok’s historic Chinatown and Pattaya’s vibrant beachfront.

Together, we share a vision of creating destinations that celebrate culture, strengthen family connections, and deliver meaningful experiences for visitors while generating shared value for local communities and businesses. We believe these projects will contribute to the long-term sustainability of Thailand’s tourism industry by broadening the country’s offerings for both domestic and international travelers, while creating sustainable opportunities and preserving the distinctive character of each destination for future generations.

At the heart of every great destination is the spirit of its people and the unique experiences that bring communities together. Through this collaboration, we can create meaningful experiences that celebrate local heritage, enrich Thailand’s tourism landscape, and generate lasting memories for communities and visitors.”

Mr. Gerald Raines, Senior Vice President, Global Location Based Entertainment at Universal Destinations & Experiences, said:

“At Universal Destinations & Experiences, we're always interested in exploring new ways to bring fan-favorite stories and characters to audiences around the world, and we see great potential in Thailand. Creating new experiences in new markets with popular franchises, like Kung Fu Panda and the family-favorite worlds of DreamWorks, reflects our broader goal of introducing the Universal brand to new audiences through fresh concepts. We look forward to continuing to develop these opportunities with AWC.”

Together, these developments represent a new chapter in Thailand's tourism journey, combining globally recognized entertainment experiences with the unique character of two iconic destinations. By bringing world-class experiences to Bangkok and Pattaya, the collaboration aims to support sustainable tourism growth, strengthen local economies and create lasting value for communities and visitors alike.