12 August 2021

Duties & Responsibilities

  • Focus on analyzing and optimizing owned media effectiveness such as in-app homepage banner, popup, floating icon, push notification and other media assets of key applications and platforms.
  • Responsible for end-to-end data tracking, monitor impact and return on investment of digital marketing campaigns, and develop performance tracker and dashboard.
  • Identify key success factors on in-app assets and provided insightful optimization plan to maximize traffic and engagement to increase media effectiveness (impression, click, and conversion).
  • Plan monthly schedule for owned media in order to support the campaigns and promotions.
  • Liaise and coordinate with all stakeholders within the company, including property GM, to ensure effective implementation of the initiatives or solutions.
  • Regularly review and analyze key commercial/marketing metrics daily to drive continual optimization and improve media efficiency.
  • Report business progress with quantitative data regularly.
  • Support new media project and other special projects as requested.


  • Graduated in Marketing, Business Administration or related fields.
  • At least 1 year experience in agency or Biddable field
  • Understanding of online advertising systems (Ad networks, CPM, CPC, CPA), social media (Facebook, Twitter, Instagram, blogs) and Google (SEO, SEM).
  • Able to use analytics tools (Google Analytics) will be an advantage
  • Understand how to do business with O2O (Online to Offline) and B2B (Business to Business)
  • able to communicate well Both Thai and English (written)
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