Location
Bangkok
Date
12 August 2021
Duties & Responsibilities
- Focus on analyzing and optimizing owned media effectiveness such as in-app homepage banner, popup, floating icon, push notification and other media assets of key applications and platforms.
- Responsible for end-to-end data tracking, monitor impact and return on investment of digital marketing campaigns, and develop performance tracker and dashboard.
- Identify key success factors on in-app assets and provided insightful optimization plan to maximize traffic and engagement to increase media effectiveness (impression, click, and conversion).
- Plan monthly schedule for owned media in order to support the campaigns and promotions.
- Liaise and coordinate with all stakeholders within the company, including property GM, to ensure effective implementation of the initiatives or solutions.
- Regularly review and analyze key commercial/marketing metrics daily to drive continual optimization and improve media efficiency.
- Report business progress with quantitative data regularly.
- Support new media project and other special projects as requested.
Qualifications
- Graduated in Marketing, Business Administration or related fields.
- At least 1 year experience in agency or Biddable field
- Understanding of online advertising systems (Ad networks, CPM, CPC, CPA), social media (Facebook, Twitter, Instagram, blogs) and Google (SEO, SEM).
- Able to use analytics tools (Google Analytics) will be an advantage
- Understand how to do business with O2O (Online to Offline) and B2B (Business to Business)
- able to communicate well Both Thai and English (written)