• With support from over 30 AWC’s affiliated properties in Bangkok and Chiang Mai, the “AWC Let’s Pride” campaign under the theme “Freedom to Love” joins hands with the Tourism Authority of Thailand (TAT) to celebrate Pride Month throughout June, championing diversity, inclusion, and love in every form.
• In partnership with TAT, AWC is bringing Pride Month to life through activities such as “Parade on The Runway” and “Pride Music” in Chiang Mai, alongside vibrant decorations across AWC’s affiliated properties throughout June 2025, illuminating every heart with the spirit of pride and warmly embracing the diverse identities of the community.

May 26, 2025, Bangkok, Thailand – Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, in collaboration with the Tourism Authority of Thailand (TAT), is celebrating Pride Month this June with the “AWC Let’s Pride” campaign under the theme “Freedom to Love.” The campaign aims to promote equality and diversity, while positioning Thailand as a global leader in inclusive and sustainable tourism. Running throughout June in both Bangkok and Chiang Mai, the campaign features vibrant events including the “Parade on the Runway” in Chiang Mai, organized in collaboration with TAT, Chiang Mai Province, and the Chiang Mai Provincial Administrative Organization. Festivities continue at Asiatique The Riverfront Destination in Bangkok with the “Pride Music” concert with renowned artists, “Pride Inspiration” activities encouraging individuals to share their pride stories, and exclusive “Pride Stay” offers across AWC’s affiliated hotels nationwide. These initiatives reflect AWC’s commitment to sustainability through its 3BETTERs framework, particularly the “Better People” dimension, which emphasizes respect for diversity and equal opportunity.

Mr. Michael Harith, Chief Commercial Officer, Asset World Corp Public Company Limited (AWC), stated: “AWC is proud to support Thailand’s tourism through the ‘AWC Let’s Pride’ campaign, under the theme ‘Freedom to Love’ with celebrations taking place in both Bangkok and Chiang Mai. We are grateful for the collaboration of the Tourism Authority of Thailand, particularly in Chiang Mai, where these events help energize the community. This campaign reflects AWC’s commitment to building a society that embraces differences and provides space for everyone to express their identity proudly, aligning with our mission to building better future for all.”

Mr. Souffian Zaeraoui, Chief Hospitality Group Officer, Asset World Corp Public Company Limited (AWC), said “AWC is committed to enhancing the guest experience in ways that honor diversity, inclusivity, and equality. Across our entire portfolio of 23 hotels in Thailand’s top destinations, we’re proud to introduce the ‘Pride Stay’ initiative, featuring a variety of thoughtfully curated experiences, including special stay benefits and exclusive wedding packages, available throughout Pride Month. Celebrated under the theme ‘Freedom to Love,’ this initiative reflects AWC’s dedication to creating inclusive and sustainable destinations, while reinforcing Thailand’s position as a global leader in equality and the celebration of diversity.”

Join the Celebration

Celebrate diversity with the “AWC Let’s Pride” campaign under the theme “Freedom to Love,” uniting pride in equality and diversity from 1 to 30 June 2025 in both Bangkok and Chiang Mai. Highlights include:

• Parade on The Runway: Kick off Pride Month with a vibrant parade in Chiang Mai, organized in collaboration with TAT, featuring a procession from Phutthasathan Chiang Mai to Tha Phae Gate on 25 May 2025 at 18:00 hrs. The celebrations continue at Asiatique The Riverfront Destination in Bangkok on 7 June 2025 from 16:00 hrs., featuring fun activities and appearances by celebrities.
• Pride Music: Enjoy a soulful performance by Pure Ekapan, the first winner of The Voice All Stars, at Asiatique The Riverfront Destination on 7 June 2025 from 18:00 hrs.
• Pride Inspiration: Engage in creative activities designed to inspire and share values, including:
  • Pride Story: Share your meaningful experiences and pivotal life moments that may inspire others. This year, LGBTQ+ couples of all ages are invited to submit touching stories or significant life changes. Two selected stories will receive an exclusive dining voucher for two worth THB 7,000 at Nobu Bangkok, offering traditional Japanese cuisine by world-class chefs with a 360-degree view of Bangkok from the “EA” Rooftop at The Empire.
• Pride Stay: Celebrate Pride Month with special promotions and exclusive offers from AWC’s hotels in key tourist cities across Thailand, providing memorable stays that add color and joy to the Pride festival. Offers include special room rates and romantic wedding packages from 1 to 30 June 2025 at participating hotels.

Participating Hotels and Properties

Over 30 AWC-affiliated properties across hotel, retail, and office sectors are supporting “AWC Let’s Pride” campaign under the theme “Freedom to Love,” offering special promotions and prices for couples of all genders throughout Pride Month.

Retail and Lifestyle Projects:

• Asiatique The Riverfront Destination
• The Pantip Lifestyle Hub
• Phenix

Office Buildings:

• The Empire
• Athenee Tower
• 208 Building Wirelesss Road
• Interlink Tower Bangna

Hotels:

• The Athenee Hotel, a Luxury Collection Hotel, Bangkok
• The Okura Prestige Bangkok
• Hilton Sukhumvit Bangkok
• DoubleTree By Hilton Sukhumvit Bangkok
• Holiday Inn Express Bangkok Sathorn
• Bangkok Marriott Marquis Queen’s Park
• Bangkok Marriott Hotel The Surawongse
• Le Méridien Bangkok
• INNSiDE by Meliá Bangkok Sukhumvit Hotel
• Swissôtel Bangkok Ratchada
• Chiang Mai Marriott Hotel
• Meliá Chiang Mai, Thailand
• InterContinental Chiang Mai The Mae Ping
• Banyan Tree Krabi
• Hua Hin Marriott Resort & Spa
• Phuket Marriott Resort and Spa, Nai Yang Beach
• Courtyard by Marriott Phuket Town
• Banyan Tree Samui
• Meliá Koh Samui, Thailand
• Sheraton Samui Resort
• Vana Belle A Luxury Collection Resort, Koh Samui
• The Westin Siray Bay Resort & Spa, Phuket
• Meliá Pattaya Hotel, Thailand