AWC Collaborates with Food Business Partners to Create Food Wholesale Hub at 'AEC’, Connecting with Global Buyer Network Through ‘PhenixBox’

03 May 2024

Bangkok, May 3, 2024 – Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, collaborated with esteemed local and international food business entrepreneurs at the "PARTNERS TO A BETTER FUTURE" event to unite synergy in the ‘AEC FOOD WHOLESALE PRATUNAM’ or ‘AEC’, a global food wholesale hub. AWC also launched the 'Preferred Seller List' program, offering exclusive privileges to connect with AWC's global buyer partners. These partners span affiliated hotel groups, restaurants, and businesses in the global food industry, providing limitless business opportunities. The collaboration aimed to establish a comprehensive Food Ecosystem Destination in the heart of the city through the PhenixBox platform, which is set to launch on June 26, 2024.

Entrepreneurs who sign contracts to participate in the ‘AEC FOOD WHOLESALE PRATUNAM’ will receive exclusive privileges to join the 'Preferred Seller List' program and become partners of AWC’s affiliated companies, gaining access to a global buyer network on the online platform PhenixBox and will be placed on the Short List of certified sellers. Additionally, participants who join the AEC FOOD WHOLESALE PRATUNAM project by May 30, 2024, will benefit from a special promotion, ‘the Special Exclusive Offer - AEC Privilege Partner’. The project is scheduled to launch as a full service by June 26, 2024.

The event was graced by Dr. Visit Limlurcha, Vice Chairman of the Thai Chamber of Commerce and President of the Processed Food and Future Food Committee, alongside Mr. Veerapongse (Paul) Srivorakul, Group Chief Executive Officer & Co-founder of aCommerce Group Public Company Limited (aCommerce), the largest e-commerce enabler in Southeast Asia and one of the developers of the PhenixBox platform. Mr. Srivorakul shared insights on the topic "Thailand's Foodservice Market will continue to grow." Additionally, the event welcomed a group of global buyers from Marriott, Meliá, and Okura under AWC. Among them was Mr. Michael Hogan, Hotel Manager of Bangkok Marriott Marquis Queen’s Park, an F&B expert with extensive management experience in the food business with world-class hotel chains who successfully operated the Goji Kitchen + Bar restaurant, Mr. Aarron Nelson, General Manager of INNSiDE by Meliá Bangkok Sukhumvit, who brings F&B expertise from managing lifestyle restaurants in Europe, and Mr. Sebastiaan Hoogewerf, the executive chef at The Okura Prestige Bangkok. They each shared experiences on food ingredient trends and the development of distribution networks and purchasing processes on the topic "The Latest Procurement Trend and Requisites from Global Buyer Network." Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), also graced the event together with food business entrepreneurs who share the same vision of driving growth in the food wholesale industry to support Thailand as a global food wholesale hub at the "AEC FOOD WHOLESALE PRATUNAM."

For food industry entrepreneurs interested in participating in the "AEC FOOD WHOLESALE PRATUNAM", please contact us with the information provided below:

  • Frozen and chilled foods, dairy products, rice and grains, coffee and tea, snacks, and confectionary businesses, please contact Ms. Srikanok-on Tantipraphakul via telephone number at 094-919-6459 or by email at
  • Beverages, Seasoning, and Innovative Product Food businesses, please contact Ms. Sopida Inthip via telephone number at 081-901-1236 or by email at
  • Other types of food businesses, please contact Ms. Sirikarn Boonbunchachoke via telephone number at 081-444-5333 or by email at or Ms. Jomkwan Kusolvititkul via telephone number at 088-919-2429 or by email at