AWC Maintains Top Position at "Thailand's Top Corporate Brands 2023" with a Corporate Brand Value of THB 58,571 Million, Driven by the Commitment to Build a Strong and Sustainable Brand

25 January 2024

Bangkok, 25 January 2024 - Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, maintains its top position at the "Thailand’s Top Corporate Brands 2023" award in recognition of having the highest corporate brand value in the real estate development business category in Thailand. AWC's real estate business stands out as the sole entity in the sector with a distinctive corporate brand value of THB 58,571 million. The “14th ASEAN and Thailand’s Top Corporate Brands 2023” event was jointly organized by the Master in Branding and Marketing Program (MBM) under the Faculty of Commerce and Accountancy, Chulalongkorn Business School, and the Stock Exchange of Thailand at the Chulalongkorn University Auditorium. The prestigious award and its unique valuation model serve as a valuable roadmap for Thai and ASEAN companies to create sustainable and impactful value.

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited (AWC), said that "AWC is incredibly proud to receive this prestigious award. The recognition reflects AWC's dedication to building a robust and sustainable organization, laying the foundation for long-term business stability. Receiving consecutive awards this year will serve as an inspiration for executives and employees to diligently deliver AWC's brand DNA. At AWC we are deeply committed to creating sustainable value for all stakeholders by developing the integrated destination model that encompass work, leisure, shopping, and tourism, setting new benchmarks for the real estate industry in Thailand while promoting the country as a global sustainable tourism destination as we work towards ‘Building a Better Future.’”

In the past year, AWC has implemented diverse standout real estate projects. The Company emphasizes creating destinations to deliver experiences through AWC’s unique brand DNA which includes a lifestyle trendsetter, outstanding products and services, unique design, unforgettable experience, and creates sustainable value to all stakeholders, which are crucial elements in building a strong and trusted brand for customers and travelers worldwide. This approach aims to capture impressive experiences during the journey and connect with destinations, including aspects of culinary, activities, and local culture. AWC actively engages with the surrounding communities, exemplified by events like the "Disney100 Village at Asiatique" at Asiatique The Riverfront Destination. This event aimed to establish a world-class destination by hosting globally recognized events in Thailand. AWC has further strengthened its presence in Chiang Mai by expanding its portfolio of distinctive hotels, including the elegant InterContinental Chiang Mai The Mae Ping and the Chiang Mai Marriott Hotel. The Company is also planning exciting new projects, from lifestyle retail mall and markets to immersive cultural experiences, to enhance Chiang Mai as a leading destination for sustainable tourism.

The "ASEAN and Thailand’s Top Corporate Brands 2023" Award has been organized for 14 years to recognize organizations with the highest corporate brand value in Thailand and ASEAN. The event is a collaboration between the Master in Branding and Marketing Program (MBM) under the Faculty of Commerce and Accountancy, Chulalongkorn Business School, and the Stock Exchange of Thailand. Together, they conduct research and develop the "CBS Valuation", a corporate brand value measurement tool. The CBS Valuation utilizes criteria for measuring brand value derived from financial statements of companies listed on the stock market. It calculates the average value over a continuous 3-year period, integrating marketing, financial, and accounting concepts. This approach enables accurate financial quantification of the organization's brand value. The tool aims to gauge the success of brand development for organizations in Thailand and ASEAN by providing precise financial figures, thereby serving as a metric for evaluating brand success.

In addition to the "ASEAN and Thailand’s Top Corporate Brands 2023" Award, AWC has also achieved other recognitions. These reinforce the strength and dedication of the organizational brand in delivering value and sustainable contributions to all stakeholders. Some notable recognitions include: selected as a member of the Dow Jones Sustainability Indices (DJSI) in the Emerging Markets Indices for the first time. AWC achieved the highest sustainability score as per the Corporate Sustainability Assessment (CSA) by the S&P Global, ranking first in the world in the Hotels, Resorts & Cruise Lines industry. AWC has been rated ‘A’ in the SET ESG Ratings 2023 within the Property & Construction category from the Stock Exchange of Thailand. This is the 3rd consecutive year of recognition, and more, reflecting AWC's commitment to emphasize brand building and strategically conducting business to achieve sustainable growth to “Build a Better Future” for the real estate and tourism industries in Thailand.