AWC launches "Yue Restaurant and Bar", a modern-chic Chinese restaurant at Courtyard by Marriott Phuket Town, elevating the tourism industry and strengthening Phuket as a world-class destination for happiness and dining

28 August 2023
  • "Yue Restaurant and Bar", a modern-chic Chinese dining concept with extensive Chinese cuisine, located in the heart of Phuket. Fulfilling the aesthetics of Chinese dining through decorations that combine modern Chinese art with the unique culture of Phuket.
  • Offering outstanding daily fresh dim sum menus and a signature menu inspired by 'Chinese Peach', reflecting the peach blossoms and peaches of prosperity in Chinese tradition. Featuring the special 'Roasted Duck' with crispy skin recipe at Yue Restaurant & Bar, all dishes are crafted from the finest locally sourced ingredients to promote sustainability and contribute value to the community.

The opening of ‘Yue Restaurant and Bar’, led by Mrs. Wallapa Traisorat - Chief Executive Officer and President, Asset World Corp Public Company Limited (4th from left), Mr. Matthew John Knights - Chief Hospitality Group Officer (3rd from left), Dr. Paitoon Wongsasutthikul - Chief Investment Officer (2nd from left), Mr. Heng Boon Chin - Chief Project Development Officer (1st from left), together with Mr. Amnuay Pinsuwan – Deputy Governor of Phuket (5th from left), Mr. Rawat Areerob - Phuket Provincial Administrative Organization President (6th from left), Mr. Lertchai Wangtrakuldee - Director of the Tourism Authority of Thailand (TAT), Phuket Office (7th from left), Mr. Brad Edman - Multi-Property Vice President, Southern Thailand, Marriott International (8th from left) and Mrs. Pamela Ong - General Manager, Courtyard by Marriott Phuket Town (9th from left).

Bangkok, August 24, 2023 - Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, launches "Yue Restaurant and Bar", a brand-new Chinese dining destination in a modern-chic setting located at Courtyard by Marriott Phuket Town. The restaurant aims to become a cuisine destination that creates an exceptional experience with extensive dining menus in Phuket, including private dining rooms, meetings and events. Distinctive culinary experiences will be on offer for both Thai and international tourists at the restaurant, which will elevate Phuket's tourism industry by showcasing world-class food and cultural tourism.

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, said that “AWC is dedicated to supporting tourism and strengthening Phuket as a world-class destination for happiness and dining with the launch of "Yue Restaurant and Bar" at Courtyard by Marriott Phuket Town, operated by Marriott International, a global hotel chain. Strategically situated in a prime location at the heart of Phuket Town, surrounded by historical and cultural attractions and renowned for local cuisine, Yue Restaurant and Bar is positioned to provide a delightful daily modern-chic Chinese dining experience with an exquisite dim sum menu, using premium ingredients. This initiative also supports Phuket as a world-class destination in Thailand.”

"Yue Restaurant and Bar" derives its name from the Chinese word "Yuè" (悅), which means "delighted”. This name encapsulates the delight of sharing the dining experience with loved ones, whether they are family, friends, or partners, where the aesthetics of dining is intricately woven into good health and the overall pursuit of happiness. The restaurant offers a distinctive culinary experience immersed in an ambiance and menu that exudes a modern-chic style crafted by the chefs’ team which has more than a decade of experience, characterized using finest locally sourced ingredients to promote sustainability and contribute value back to the community. The highlights of menu include a variety of daily fresh and handcrafted Cantonese dim sum, Roasted Duck with crispy skin served with thin wrap, side dishes and signature sauces, YUE braised pork belly preserved mustard greens, Chinese buns, and YUE’s secret sauce. Not to be missed is Yue’s signature menu, inspired by ‘Chinese Peach’, particularly outstanding is the use of pink color in the presentation which reflect the peach blossoms and peaches of prosperity in Chinese tradition and the Peach golden peach gum longan jelly, a healthy and skin-enhancing dish. Another feature is the dedicated ‘Tea Bar – Chinese Tea Bar’ offering selected premium and famous teas from China to present tea in a chic new concept of 'Blooming Tea' to complete the dim sum menu, enhancing the overall flavor of the meal.

The design of "Yue Restaurant and Bar" was inspired by the stories, culture, and history of the Phuket people - a legacy of the Hokkien Chinese settlers who arrived in the southern region of Thailand during the 16th Century to do business and brought prosperity to Phuket town. This is reflected in the interior of Yue Restaurant and Bar, where dragon motifs representing the main element of the emblematic Chinese’s dragon dance culture. The restaurant's interior incorporates suspended white fabric, intricately woven and hung from the artistic ceiling and flowing lines adorn the area, reminiscent of the powerful movements of a dragon in motion. This is further enhanced by harmoniously using gold and red colors in the décor together. These elements reflect the rich narrative and historical cultural legacy of the Chinese community in Phuket.

“AWC continues to develop its properties in response to various lifestyles, while creating unique and distinctive experiences that reflect the values of art and Thai culture, which aims to support and drive Thailand as a global tourism destination. As part of this effort, Yue Restaurant and Bar caters to the preferences and lifestyles of Phuket residents who enjoy Chinese cuisine and it will become the fourth dining venue at Courtyard by Marriott Phuket Town, each of which embraces aspects of Phuket’s diverse culture to tourists, which are Talung Lounge, Kolae Pool Bar, and Krua Talad Yai. Courtyard by Marriott Phuket Town also offers a variety of banquet rooms and a spacious ballroom with an exclusive VIP area on the mezzanine level which is connected to the ballroom. This can cater to various important events such as conferences, seminars, corporate functions, and weddings. AWC believes that Yue Restaurant and Bar will strengthen the hotel in terms of the diverse range of facilities and supporting international events with the specialty of Thai, Chinese and Western cuisine. This contribution will enhance the island's hospitality industry and food tourism, establishing it as a global food and beverages destination." Mrs. Wallapa concluded.

"Yue Restaurant and Bar" is located on the 2nd floor of Courtyard by Marriott Phuket Town, opens daily for breakfast from 07.00 - 10.30 hrs.*, lunch from 11.00 – 14.30 hrs. and dinner from 18.30 – 22.30 hrs. Please make a reservation in advance at 076 625 555.

*(From October 1, 2023 onwards, Yue Restaurant and Bar will be open for breakfast from 07.00 – 10.30 hrs.)

For more information, please visit:
Facebook: www.facebook.com/YuePhuketTown
Instagram: @YuePhuketTown
Line: @CourtyardPhuket
Website: www.courtyardphukettown.com

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