AWC and Meliá Hotels International partner to launch 'INNSiDE by Meliá Bangkok Sukhumvit' - the first of its kind in Thailand, with modern lifestyle experience for new generations of travelers

06 July 2023
  • AWC strengthens its hotel portfolio in the strategic location of On Nut on Sukhumvit Road through an expanded partnership with Meliá Hotels International, aligning with the company's business investment strategy

The opening ceremony of 'INNSiDE by Meliá Bangkok Sukhumvit', led by His Excellency Mr. Felipe De la Morena Casado - Ambassador of Spain to Thailand, Mr. Luis López - Economic and Commercial Counsellor en Commercial Office, Mr. Gabriel Escarrer Jaume - President and Chief Executive Officer of Meliá Hotels International and family, Mr. Boontuck Wungcharoen - Vice Chairman of the Board of AWC, The Board of Directors of AWC, Mr. Soammaphat Traisorat - Vice Chairman and Director of AWC, Mrs. Wallapa Traisorat - Chief Executive Officer and President of AWC, together with the management teams from AWC and Meliá Hotels International

6 July 2023, Bangkok, Thailand – Asset World Corp Public Company Limited or AWC, Thailand’s leading integrated lifestyle real estate group, has partnered with Meliá Hotels International, Spain's largest hotel brand, to launch the first of its kind “INNSiDE by Meliá Bangkok Sukhumvit” enhancing sustainable tourism with modern lifestyle experience for new generations of travelers. This collaboration enhances the diversity of customer target group and strengthen its hotel portfolio in prime locations per AWC’s growth plan. The new hotel draws inspiration from Bangkok’s iconic cultural landmarks, creating unique combination of artful social networking space. This will not only enhance the vibrant Sukhumvit area, but also contribute to the new positioning of lively experience for Thailand.

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, states, “AWC is exciting to launch the first of its kind INNSiDE by Meliá Bangkok Sukhumvit and strengthen our long-term global partnership with Meliá Hotels International, one of the largest hotel brands in Europe. This new opening will further strengthen AWC's hotel portfolio, enhancing its strength, diversity, and accessibility as the INNSiDE by Meliá brand is known for its unique collection of city hotels and resorts, emphasizing a casual yet remarkable and cool character with essential amenities that create a lively experience for new generations of travelers. The opening of INNSiDE by Meliá Bangkok Sukhumvit, which is in line with AWC's growth plan, perfectly complements the Sukhumvit area, enhancing its potential as an appealing residential and tourism destination while contributing to the new positioning of lively experience for Thailand.”

Mr. Gabriel Escarrer Jaume, President and Chief Executive Officer, Meliá Hotels International said, “We are delighted to collaborate with AWC to bring the INNSiDE by Meliá brand to Thailand for the first time and believe that our partnership will create the unique positioning for Thailand’s sustainable tourism. AWC shares our deep commitment to quality and sustainability for hospitality excellence. This is the third hotel operated and managed through the collaboration between AWC and Meliá Hotels International, adding to the achievements of Meliá Koh Samui and Meliá Chiang Mai. We are confident that INNSiDE by Meliá Bangkok Sukhumvit will be another great success together.”

With 208 room keys, INNSiDE by Meliá Bangkok Sukhumvit will cater to the new generations of travelers and business professionals who are “Stay Curious” (seeking new and endless experiences), while also looking for a hotel that offers comprehensive amenities, and is sustainability focused with a cool and modern style. INNSiDE by Meliá Bangkok Sukhumvit draws inspiration from landmarks of Bangkok, infused with a modern lifestyle experience for the new generation of travelers, while allowing them to enjoy a lively stay in the Thai capital. The highlight of the design lies in the seamless connection between the sky lobby and the bar on the upper floor, showcasing the well-thought-out spatial design. Each floor offers a unique identity, The Open Living Lobby, which features patterns inspired by the revered temples of Wat Phra Kaew and Wat Arun, longstanding architectural gems of Bangkok. The meeting rooms and Big Idea Space are influenced by the giant guardians at the gates of Wat Pho, reflecting their majestic presence. In addition, the hotel's primary amenities are situated on the higher floors, allowing guests to enjoy breathtaking panoramic views of Bangkok while using these facilities.

The Kites Eatery, the hotel's all day dining venue offering international cuisine including Asian and authentic Spanish dishes, showcases a theme inspired by the expansive open fields of Sanam Luang, where carefree kites soar freely in the sky above the city. The LUZ Bangkok Tapas Bar, serving tapas-style dishes from various regions of Spain, captivates with its design elements that draw attention to the Rama VIII Bridge and the shimmering reflections of the Chao Phraya River at dusk, and offers breathtaking views across Bangkok. The Giant Swing Pool Bar, located by the hotel's swimming pool, features an eye-catching modernized design with a glass-bottomed section. The rooftop also serves as a unique recreation space, beachfront style for relaxing or exercise, with outdoor yoga provided against a stunning backdrop of the city skyline.

INNSiDE by Meliá Bangkok Sukhumvit also aligns with AWC’s sustainable development practices, with various sustainable initiatives implemented across the property. The hotel has been certified to meet EDGE standards with energy and water use reduced by 20%, while each guest room comes with sustainable writing materials made from paper, with no single-use plastic, along with organic and eco-friendly toiletries. The hotel also has a smart water-saving fixture. Guests can immerse themselves in local traditions with cultural activities organized by the hotel and city travel guides. The hotel also showcases artwork by local artists throughout the property, with the display of memorable souvenirs and the hotel staff’s uniforms also forming part of the artistic experience.

“AWC has the commitment in being part of building the sustainable tourism for economic prosperity. We are dedicated to developing high-quality, unique, and remarkable hospitality establishments that showcase the charm and culture of Thailand. Together with Meliá Hotels International, we share the same goal in creating long term sustainable values for all stakeholders and unlocking the full potential of Thailand's tourism industry. This serves as a testament to the company’s commitment of “Building a Better Future.” Wallapa concluded.

INNSiDE by Meliá Bangkok Sukhumvit is situated in the prime location of On Nut on Sukhumvit Road, a new CBD beyond Central Sukhumvit, offering convenient access via the BTS Skytrain. The hotel is surrounded by a variety of facilities, including Lotus's Sukhumvit 50 Shopping Mall, Habito Mall, and Bangkok Planetarium. It is also within walking distance of Bangkok's renowned shopping destinations and the nightlife tourist attractions of Thong Lor and Ekkamai.

For more details about INNSiDE by Meliá Bangkok Sukhumvit, please visit