Strategic partnership opens access to quality products from leading hotels for entrepreneurs and consumers, extending the useful life of valuable resources and supporting a more sustainable circular economy.

• Giving Resources a New Life Through the Circular Economy: AWC continues to advance its Circular Economy commitment by giving furniture, bedding and quality hotel equipment from more than 25 hotels across its portfolio a new purpose. In partnership with ShobShop Media as its Exclusive Partner, AWC will connect these items with new businesses and users, so they can continue to be enjoyed for years to come.
• ShobShop Media Joins as Exclusive Partner to Connect Quality Products with New Users: ShobShop Media, a leading Thai digital media company behind the popular content brands ShobPro, ShobKin and ShobBeauty, with a combined following of more than 19 million, joins as AWC’s Exclusive Partner. Through its marketing communications expertise and digital channels, ShobShop Media will help connect quality hotel products with a wider range of potential users.
• Bringing International Hotel Standards Within Reach of Thai Businesses – Launching January 2027: The initiative will provide small hotels, restaurants, cafés, service businesses and individual consumers with access to quality furniture and equipment from leading hotels. The official launch is scheduled for January 2027.

2 November 2026, Bangkok, Thailand – Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, continues its commitment to sustainability through the Circular Economy by giving quality furniture and products from more than 25 hotels across its portfolio, including The Athenee Hotel, a Luxury Collection Hotel, Bangkok, Bangkok Marriott Marquis Queen’s Park and The Okura Prestige Bangkok, a new life. In partnership with ShobShop Media as its Exclusive Partner, AWC aims to create new value from resources that remain in excellent condition by extending their useful life through reuse.

Giving Design and Quality a New Life

To maintain international hospitality standards, AWC-affiliated hotels regularly refresh their guest rooms and public areas. Many carefully selected furniture pieces, bedding items and hotel equipment retain their quality, craftsmanship and functionality and remain suitable for long-term use. AWC therefore sees an opportunity to give these items a new purpose, reducing the need for new materials and helping to minimize environmental impact. This initiative supports AWC’s commitment under its BETTER PLANET pillar.

ShobShop Media Connects Quality Resources with New Users

ShobShop Media is one of Thailand’s leading digital media companies, specializing in social media content creation and operating widely recognized content brands, including ShobPro, ShobKin and ShobBeauty, with a combined following of more than 19 million. Through this partnership, ShobShop Media will bring its expertise in marketing communications and Social Commerce channels to connect quality products from AWC’s hotels with entrepreneurs and consumers who value products that meet international hotel standards.

Bringing International Hotel Standards to Thai Businesses

Beyond its environmental benefits, this partnership creates opportunities for hotel operators, restaurants, cafés and other service businesses to access quality furniture and equipment that meet international hotel standards at accessible prices. The range of products will include furniture for guest rooms and public areas, bedding and other items essential to hospitality businesses.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), stated:

“We would like to thank ShobShop Media for joining us as a partner in advancing the Circular Economy through this initiative. With ShobShop Media’s expertise in marketing communications and extensive reach across digital platforms, this partnership will help connect resources from our hotels with people and businesses who can make good use of them.

“At AWC, we operate under our 3BETTERs framework: BETTER PLANET, BETTER PEOPLE and BETTER PROSPERITY. We believe that responsible resource management is an important foundation for Building Better Future. Giving furniture and equipment from more than 25 hotels across our portfolio a new life reflects our intention to preserve the value of carefully selected and well-maintained resources by finding new ways for them to be used. This helps reduce the need for new resources and minimize environmental impact, while enabling Thai businesses to manage their costs more efficiently and contribute to the sustainable growth of Thailand’s economy. Our partnership with ShobShop Media will help bring these resources to those who can make meaningful use of them, marking another important step in AWC’s commitment to advancing the Circular Economy.”

Mr. Prie Wungcharoen, Chief Executive Officer and Co-founder of ShobShop Media, said:

“ShobShop Media is honored to join AWC in advancing the Circular Economy, and we thank AWC for the opportunity to partner on this initiative. Over the years, we have built content brands such as ShobPro, ShobKin and ShobBeauty, which have grown to reach a combined audience of more than 19 million followers. This experience has given us a deep understanding of Thai consumer behavior and needs, together with expertise in Social Commerce that enables us to connect quality products with the right buyers.

“Digital media allows us to connect valuable resources with people who are ready to put them to practical use. Through this partnership, we aim to make quality furniture and products that meet international hotel standards more accessible at appropriate prices to Thai businesses, including small hotels and restaurants, as well as individual consumers. At the same time, we hope to support the Circular Economy by creating sustainable added value from furniture and extending its useful life.”

AWC and ShobShop Media look forward to building on this partnership to support the Circular Economy and sustainable growth by connecting quality furniture and products from hotels with businesses and consumers. Together, the two companies aim to make better use of existing resources, create lasting value and contribute to a more sustainable future.