Unlocking new value from Bangkok’s Silom–Sathorn CBD for the lifestyle traveler who values soulful, character-driven premium stays.

• The Launch of Ruby: Ruby is coming to Bangkok. AWC and IHG Hotels & Resorts have signed a management agreement to debut Ruby in Bangkok – the very first Ruby hotel in Thailand and Asia Pacific – bringing engaging lifestyle, embracing communities opening its doors in the third quarter of 2027.
• A new era for the CBD – Ruby will bring fresh engaging experience together with active energy to the heart of Silom–Sathorn, giving guests more value, more character and more reasons to linger in a district best known for business and lifestyle living.
• A Strategic Partnership for Thailand’s Lifestyle Hospitality – Ruby is backed by IHG Hotels & Resorts, one of the world’s leading global hotel companies. Combining AWC’s local expertise with IHG’s powerful Enterprise Engine, global distribution and loyalty ecosystem, the partnership will help drive the hotel’s performance and bring Ruby to travelers around the globe.

October 28, 2026, Bangkok, Thailand – Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, and IHG Hotels & Resorts (IHG), one of the world’s leading global hotel companies, today signed a management agreement for Ruby in Bangkok, introducing IHG’s Ruby brand to Thailand and Asia Pacific through the repositioning of AWC’s Holiday Inn Express Bangkok Sathorn. The 184-room lifestyle hotel, located in the heart of Bangkok's Silom-Sathorn CBD, reflects AWC’s strategy of collaborating with leading global hospitality brands to unlock long-term value from its assets while creating unique experiences for guests and local communities.

Combining Global Brand Strength with Local Expertise

Under the management agreement, IHG will operate Ruby in Bangkok under its Ruby brand. The partnership combines AWC’s expertise in developing integrated destinations with IHG’s

global brand strength, distribution capabilities and loyalty ecosystem, bringing distinctive experiences to Thailand’s growing lifestyle travel segment. Backed by a global network of more than 7,100 hotels and over 160 million loyalty members worldwide, IHG will support the hotel through its powerful commercial, distribution and enterprise platforms.

IHG’s global reputation is further reflected in its recognition as one of the Fortune’s 100 Best Companies to Work For in the U.S., ranking 17th in 2025. Its portfolio of leading brands also continues to earn international acclaim, with voco hotels, InterContinental Hotels & Resorts and Holiday Inn, recognized at the World Travel Awards as the World’s Leading Premium Hotel Brand, World’s Leading Business Hotel Brand and World’s Leading Budget Hotel Brand, respectively.

Ruby: A New Era for Silom–Sathorn

The new hotel marks the arrival of the Ruby brand in Thailand and Asia Pacific, in Bangkok’s Silom–Sathorn CBD. Designed for the individualist traveler who values soulful, character-driven premium stays, the hotel brings fresh lifestyle energy to a district best known for business and lifestyle living – giving guests more value, more character and more reasons to linger. Powered by AWC’s local expertise and IHG’s global strength, Ruby sets the stage for a new era of lifestyle hospitality in the CBD, while its thoughtfully designed guestrooms offer a calm, restful retreat from the energy of the city.

At the heart of the hotel is “Co-living Lounge” – an art and music-inspired co-living space featuring a café and mixologist bar. Designed as a welcoming space between home and work, it brings together travelers, Sathorn residents and office workers to connect and unwind throughout the day. Live music, DJ sets, listening sessions, creative talks and artist collaborations will foster meaningful connections and make Ruby in Bangkok a vibrant addition to Sathorn’s cultural and creative scene.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), stated:

“The debut of Ruby in Bangkok marks the next chapter in our long-standing partnership with IHG. Together, we are bringing the first Ruby hotel in Thailand and Asia Pacific to Bangkok’s Sathorn CBD. Through our shared vision and commitment to creating meaningful lifestyle experiences, we aim to accelerate growth, elevate hospitality standards and create long-term value for the industry and the surrounding community. Inspired by Sathorn’s heritage and creative energy, Ruby will introduce a new concept of engaging lifestyle hospitality to the heart of Silom–Sathorn, designed for today’s experience-driven traveler.

Beyond providing exceptional stays, the hotel aims to create experiences that connect guests with the character of the destination while embracing communities through collaborations with local artists, social enterprises and the district’s creative ecosystem. Guided by AWC’s mission of Building Better Future, Ruby is designed to generate sustainable value for guests, communities, partners and shareholders, while contributing to sustainable tourism through community engagement, local economic participation and responsible destination development. Together with IHG, we look forward to bringing Ruby to travelers around the globe and strengthening Bangkok and Thailand as leading lifestyle destinations for generations to come.”

Rajit Sukumaran, SVP & Managing Director, East Asia & Pacific, IHG Hotels & Resorts, said:

“Over the years, we have built a strong and enduring partnership with AWC, founded on a shared vision to create distinctive hospitality experiences that contribute to Thailand's tourism growth. We are delighted to jointly introduce Ruby, bringing an exciting new premium lifestyle brand to one of the region's most compelling travel markets. Situated in the heart of Sathorn, one of Bangkok's key commercial districts, Ruby's signature blend of style, soul and character will add a new dimension to the neighborhood and contribute to Sathorn's evolution as a dynamic destination for business, culture and lifestyle.

Together with AWC, we are proud to introduce another innovative brand that will further enrich the city's diverse hotel landscape and look forward to growing our presence in Thailand together.”

Creating Shared Value for Guests, Communities and Partners

AWC’s mission of Building Better Future aligns with IHG’s Journey to Tomorrow where IHG has pledged to improve the lives of 30 million people by 2030, primarily by driving economic and social change through skills training and innovation, supporting communities and collaborating to aid those facing hardship. Ruby is also designed to grow alongside its neighborhood, creating lasting value for the Sathorn community and its creative local economy.

Building a Long-Standing Partnership

The agreement builds on a long-standing partnership between AWC and IHG in Thailand. Together, the two companies operate InterContinental Chiang Mai The Mae Ping, the hotel created under Thailand’s first “Living Museum” concept, which blends Lanna heritage with modern luxury. Their collaboration also includes management agreements signed for InterContinental Bangkok Chinatown and Kimpton Bangkok Chinatown at Woeng Nakornkasem Yaowaraj, Kimpton Hua Hin resort and beach club, InterContinental Chiang Rai Golden Triangle Resort and Kimpton Chiang Rai Golden Triangle as well as Kimpton Pattaya, AWC’s leading tourism and lifestyle destination.

The new Ruby in Bangkok adds a new chapter to this growing portfolio and is scheduled to open in the third quarter of 2027.