to support the creation of International Flagship Destinations, and AWC's long term vision to strengthen Thailand's position as a leading global tourism, lifestyle and retail lifestyle destination

• Bringing Together Global and Local Destination Expertise – consulting partnership supports AWC’s destination development expertise with URW’s global capabilities to create world-class lifestyle destinations, while exploring potential future opportunities under the Westfield brand.
• Shaping AWC’s Retail Destinations Across Bangkok and Pattaya – bringing together global brands, retail, dining, entertainment, culture and community across Asiatique the Riverfront Destination, Woeng Nakornkasem Yaowaraj and Aquatique to create world-class, experience-led lifestyle destinations.

29 September 2026, Bangkok, Thailand - Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group is pleased to announce a landmark strategic consulting partnership with Unibail-Rodamco-Westfield (URW), the global developer and operator of Westfield-branded retail destinations. The consulting partnership will build on URW’s global expertise in placemaking, retail partnerships, destination marketing and customer experience and focus on AWC’s Asiatique (Bangkok), Woeng Nakornkasem Yaowaraj (Bangkok) and Aquatique (Pattaya) developments.

Unibail-Rodamco-Westfield (URW) creates and operates vibrant retail-anchored destinations across major international cities and urban centers, many under its Westfield brand. Its portfolio attracts over 950 million customer visits annually, supporting the growth of leading retailers while generating significant social and economic value for stakeholders and communities. Westfield centres are renowned for innovative retail concepts, exceptional customer experience, large-scale events, and destination marketing, alongside a global ecosystem of leading international retailers and brand partners.

Guided by its mission of "Building Better Future", AWC continues to invest in destinations that create long-term value for tourism, communities, and the national economy. By combining AWC's development expertise with Westfield's global strengths in placemaking, retail partnerships, destination marketing, and operational excellence, the collaboration with URW will support the creation of a new generation of integrated lifestyle destinations that elevate retail, cultural, and visitor experiences while reinforcing Thailand's position as a premier destination for tourism, shopping, culture, and immersive experiences.

URW will advise AWC on Asiatique The Riverfront Destination, transforming the 224,000-square-meter riverside landmark through an investment of more than THB 22 billion into a world-class riverside destination that blends internationally renowned brands with Thailand's rich cultural identity. Designed to attract both local residents and international visitors, Asiatique The Riverfront Destination will drive footfall, extend dwell time, and foster a vibrant community through meaningful and engaging experiences that encourage repeat visitation and build lasting customer loyalty.

The Experience-Led Lifestyle Retail concept is designed to create a dynamic destination that goes beyond shopping, integrating retail, dining, entertainment, and community experiences to inspire meaningful connections and deliver a distinctive lifestyle experience. It will incorporate:

Distinctive Lifestyle Retail Destination, delivering a high-quality shopping experience that brings together food, fashion, and entertainment through a curated mix of iconic global brands and new concepts.

World-Class Culinary Destination, featuring a multilevel dining experience ranging from casual bites to curated cuisine, offering diverse flavors from around the world and creating a new dimension of culinary discovery.

Creative Community Hub, integrating retail, art, culture, heritage, and community connection through exhibitions, performances, and local makers’ experiences, creating a vibrant space where people can connect, engage, and be inspired.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), stated:

We are very excited to collaborate with URW and bring together our shared passion for creating destinations that deliver meaningful and sustainable value for tourism, communities and Thailand, guided by AWC’s mission of ‘Building Better Future’.

Beginning with Asiatique the Riverfront Destination, we are creating Asia’s First International Flagship Destination - a place where exceptional retail, dining, entertainment, culture and community come together to create memorable experiences for visitors from Thailand and around the world.

This collaboration creates an important opportunity to jointly develop unique experiences for global visitors and local communities by combining placemaking and lifestyle development with Unibail-Rodamco-Westfield’s global destination excellence. Through this journey, we look forward to exploring deeper brand collaboration, while creating long-term value for our partners, communities and Thailand, and further strengthening the country’s position as a leading global lifestyle and tourism destination.

Mr. Michael Hariz, Chief Commercial Officer of Asset World Corp Public Company Limited (AWC), said:

“Having worked with Westfield earlier in my career, I have seen firsthand how its approach can transform retail destinations into vibrant lifestyle ecosystems that people return to time and again. Their strength extends well beyond attracting world-class brands. It is about creating destinations where retail, dining, entertainment, culture, and community come together to deliver exceptional experiences.

Bringing that expertise to Thailand represents a significant opportunity. By combining URW’s global capabilities with AWC’s deep understanding of Thailand’s culture, tourism, hospitality, and local communities, we have the opportunity to establish a new benchmark for experiential lifestyle destinations in Asia.

As part of this vision, AWC is investing more than THB 40 billion over the next five years across Asiatique The Riverfront Destination and Woeng Nakornkasem Yaowaraj, creating over 260,000 square metres of new retail, lifestyle, entertainment, and cultural experiences. Beginning with Asiatique The Riverfront Destination, our ambition is to create globally recognized destinations that celebrate Thailand’s unique identity while setting new standards for experiential retail and lifestyle engagement across Asia.”

Mr. Ricardo Lizcano, Managing Director of Global Partnerships, Unibail-Rodamco-Westfield, stated:

"We are delighted to support AWC on its ambitious vision to create a new generation of internationally recognized lifestyle destinations in Thailand. AWC is developing an exceptional portfolio of assets and destinations, and we are excited to bring our global expertise in placemaking, retail partnerships, destination marketing and customer experience to support the evolution of Asiatique, Woeng Nakornkasem Yaowaraj and Aquatique into world-class flagship destinations."

Following the debut of the flagship destination at Asiatique The Riverfront Destination, AWC will rely on URW’s expertise to advise on the development of Woeng Nakornkasem Yaowaraj, a 32,000-square-meter destination backed by an investment of THB 16 billion, and subsequently on Aquatique in Pattaya, comprising 110,000 square meters with an investment of THB 21billion.

This strategic consulting agreement marks a transformative milestone for Thailand's retail and tourism landscape, combining AWC's vision for destination development with Westfield's global expertise to create internationally recognized flagship destinations. Beyond elevating visitor experiences, the collaboration will create new opportunities for local businesses, attract leading global brands, and contribute to Thailand's sustainable economic growth and global competitiveness.