Duties & Responsibilities

• Conduct product / marketing strategy for mixed-use project development under AWC portfolio
• Develop brand positioning and partner recommendation for each property development project 
• Lead conceptual design for project proposals
• Initiate area of improvement to enhance property productivity in terms of commercial awareness and traffic footfall
• Monitor market / customer trends and propose new initiatives for project improvement or new project development 
• Work with cross-functional team across business units to maximize and synergize AWC’s project improvement and new development programs
• Consolidate project proposals for Management reviews and approvals

Qualifications

• Experience in defining product/marketing strategy preferably in mixed-use property development/ retail development/ hospitality projects
• Experience in micro-market research and customer behavior analysis
• Skilled in project management with interpersonal skills to engage in different development stage
• Good command of English
• Excel in Microsoft Office programs