31 August 2021

Duties & Responsibilities

Strategy & Development

  • Work in close collaboration, based on the direction and business plan as identified by Head of Product Strategy & Marketing, with CST team, Business Insight, team, Sales & Leasing team, on product marketing opportunities for its core business activities.
  • Develop brand strategy roadmap and value proposition for their own properties to offer competitive unique selling points through initiatives
  • Develop a comprehensive placemaking strategy to capitalize on a community’s assets, inspiration, and potential to create spaces that enhance people’s experience
  • Initiate strategic marketing & communication plan and allocate budget to meet with business goal and support key business strategy.
  • Translate brand strategy into brand plan, brand positioning and go-to-market strategy.
  • Work with business & insight team on business expansion opportunities for its core business activities



  • Possess a strong understanding of the market, our competition in the industry and positioning to understand the customer unserved need, with Business & Customer Insight team
  • Follow the latest industry development and stay up-to-date on corporate competitors with Business & Customer Insight team


Brand Concept & Design Development 

  • Develop concept direction to implement in product initiatives, services, and all customer touchpoints
  • Develop brand concept design guideline to ensure consistency tonality and convey best-in-class materials, in collaboration with CST team. (i.e., websites, content mood & tone)


  • Bachelor or Master in Marketing or similar relevant field 
  • Previous working experience as a Marketing Strategist for (x) year(s)
  • In-depth knowledge of CRM software and Content Management Systems
  • Familiarity with SEO/SEM and Google Analytics
  • Outstanding organizational and time management skills
  • Excellent communication, interpersonal and presentation skills
  • Creative thinker with data-driven analytical aptitude
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