HERITAGE

From TCC Group to Asset World Corporation

TCC Group was jointly started in 1960 as a small business by Mr. Charoen, Group Chairman, and Khunying Wanna Sirivadhanabhakdi. Through gradual, continuous expansion and improvement, the enterprise evolved into the dynamic group it is today.

There are five divisions within TCC Group: beverages, retail, finance & insurance, agri-industry, and real estate.

The real estate division began by investing in land. Out of this, in 1994, came Imperial Hotel Group, a joint venture with Capital Land Co., Ltd. The operation transformed again in 2003, this time into a full-fledged real estate enterprise named TCC Land Group. Today, the burgeoning operation is branded “Asset World Corporation”, or AWC, comprising a comprehensive, constantly-growing, all-in-one real estate enterprise group that implements the vision of Mr. Charoen and Khunying Wanna Sirivadhanabhakdi with utmost effectiveness.

HOTEL:

TCC Group’s hotels division was inaugurated by the establishment of Imperial Hotels Group and founding of Asset World Leisure with a view to expanding AWC’s investments in Thailand and beyond.

Currently Asset World Corporation’s hospitality portfolio comprises 43 hotels and resorts in 12 Thai provinces and 7 countries. Altogether AWC has over 10,000 rooms under  our direct management and through 19 world-class international allied chains, including Marriott International, IGH, Hilton, Banyan Tree, and Okura Prestige.  Each allied chain is selected for its strong brand image and world-class service that meets and exceeds needs and expectations across a broad spectrum of customer profiles.

RETAIL:

Next TCC Group began capitalizing on opportunities it spotted to develop shopping malls more closely attuned to the lifestyles of today’s consumers. Organized under a new entity, Asset World Corporation, the group continued to grow in this sector throughout Thailand.

Its first foray into the sector was “Pantip Plaza Pratunam”, the first shopping mall in Thailand entirely devoted to information technology (IT). The retail division shortly evolved into a specialist developer of lifestyle centers. It’s next breakthrough came with the development of “Asiatique The Riverfront”, a commercial village of crafts shops, eateries and bars along the Chao Phraya River reverse engineered into historic go-downs preserved from Bangkok’s earliest trading days. Several awards and other accolades have since come the way of “Asiatique” as it is simply known by its legions of fans in Thailand and around the world.

Fast-forward to today, and TCC Retail now has 12 related projects in operation in Bangkok and Chiang Mai and another 12 on the way.

 

COMMERICAL:

Then there’s TCC Land Commercial, leading the way in the offices development sector. Life for this division began with modern management of an internationally-certified building with comprehensive facilities. Now the division operates 4 office buildings with total space of over 600,000 square meters. All are located in prime areas. The flagship among them is Empire Tower Building in a prime location within Bangkok’s central business district (CBD), steps from Chongnonsi BTS skytrain station.

By inspiring creativity, the enterprise meets the demands of tenants and raises the productivity of their employees. Convenience, safety, and service geared to stimulating productivity and enabling optimum work-life balance are the guiding principles.

Asset World Corporation

Last not least, Asset World Corporation (AWC) is a constantly growing leader in various aspects of the real estate industry. AWC continues to excel through a diverse array of completed and in-the-works projects focused on high-potential areas with strategic advantages and solid foundations. This formula, encapsulated in the simple slogan, “Building a Better Future”, facilitates the promotion of projects that flourish with the country and improve the quality of life in Thailand.